Head of Marketing Boss - Metzingen, Deutschland - HUGO BOSS AG

HUGO BOSS AG

Geprüftes Unternehmen

Metzingen, Deutschland

vor 4 Wochen

Geschrieben von:

Lena Wagner

beBee Recruiter

Beschreibung

At HUGO BOSS, you have the opportunity to contribute your personality, ideas and creativity - because only when we break new ground together can we create something unique.

Become part of our team of more than employees worldwide and shape your future at HUGO BOSS

The Head of Marketing (M/F/d) leads the global marketing brand team to ensure the BOSS brand is well positioned to become one of the world's top 100 brands and is the primary marketing liaison with the business unit.

He/she develops the go-to-market strategy distilling complex product buys into clear marketing stories, develops the marketing calendar aligned to the global goals of the company, ensures clear communication and information flow with the regions, and is the primary digester of the brand tracker; turning data into actionable insights.

His/her team is responsible for the management and negotiations of brand collaborations and sponsorships.

The Head of Marketing (M/F/d) oversees BOSS marketing strategies and the overall marketing plan to ensure marketing plans are strengthening the business and brand.

Stellenbeschreibung: What you can expect:

Responsible for building the annual brand marketing plan, strategy, and budget allocation by channel
Responsible for providing clear briefs to marketing shared services (Image Department Communications Department and Digital Department)
Works closely with the eCommerce and CRM teams to ensure a seamless and powerful brand experience across all channels
Leads market research interpretation, analysis and key actional insights globally and within the regions
Works closely with the business unit to translate complex assortments into simple, clear, and meaningful product stories and launches
Evaluates competitors, their strategies and positioning in the market to devise counter strategies
Champion alignment between marketing shared services, eCommerce, CRM, and the brand business unit

Profil:

Your profile:
10 years+ working in marketing leadership within a global fashion or apparel brand

Exceptional leadership skills and proven track record for leading global teams

Proven history of leading digital-first marketing plans and teams

Driven by curiosity, imagination, and customer insights

Flexible and adaptable to the ever-changing marketing landscape

Possesses a pragmatic sensibility for data and insights

Sports marketing and brand collaboration experience a plus

Strong business acumen

Exceptional communication and collaboration skills

Able to thrive in a complex and matrix organization

LI-JW1