Head of Growth Marketing - Berlin, Deutschland - Good Hood GmbH / nebenan

Good Hood GmbH / nebenan

Geprüftes Unternehmen

Berlin, Deutschland

vor 2 Wochen

Geschrieben von:

Lena Wagner

beBee Recruiter

Beschreibung

Your mission

As we continue to expand, we are seeking a results-driven and innovative Head of Growth Marketing to lead our marketing efforts and drive user acquisition.

This role is ideal for a dynamic and ambitious marketing leader who thrives in a startup environment. You will report directly to the CMO,.

Strategy Development:
Collaborate with the executive team to define and execute the overall growth marketing strategy aligned with company goals
Identify new opportunities for acquiring engaged users (private users and local businesses) both on and offline
Team Management:
Conduct regular performance reviews, set goals, and provide constructive feedback to ensure the team's success
Cultivate a culture of experimentation and datadriven decisionmaking while fostering a collaborative and innovative work environment
Channel Management:
Oversee and optimize existing marketing channels, including Search, Social and App campaigns as well as offline channels
Stay informed about industry best practices and updates to algorithms affecting these channels and provide handson support for the team.
Data analysis and reporting:
Support channel tracking for web and app, utilize analytics tools to track and analyze channel performance
Prepare regular reports for the executive team, highlighting insights, trends, and recommendations for improvement
Cross-Functional Collaboration:
Work closely with the finance team and CMO to develop and manage the marketing budget and communicate performance to the executive team
Collaborate with crossfunctional teams, including product development, sales, and customer support, to ensure cohesive and aligned marketing efforts

Profile:

7+ years of experience in growth marketing, with a proven track record of driving user acquisition and revenue growth
You can see the big picture while you get your hands dirty to make it happen
Previous experience in a startup environment or track record of launching new Marketing channels are a plus
Indepth knowledge of digital marketing channels such as. SEO, SEA, social media, mobile app advertising, native and affiliate
Analytical mindset with proficiency in data analysis and reporting tools
Excellent communication and collaboration skills
Basic German language skills are a prerequisite, fluent German skills a plus
Bachelor's degree in marketing, business, MINT or a related field

What we offer

A meaningful job We create a great product with real social impact
Collaboration in a great, experienced and international team that exchanges ideas and learns from each other
Responsibility and great opportunities to get actively involved
A flexible vacation policy take as much vacation as you need. We also offer the option of a sabbatical
A workplace in Berlin-Kreuzberg, in a cheerful team and regular events such as lunch & learn / yoga / back courses / meditation
Flexible working hours and the possibility to work remote