Claudia Go

I am a Creative & Brand Director with deep expertise in marketing, branding, and visual storytelling. My background combines strategic thinking and hands-on execution, allowing me to develop compelling brand identities and innovative campaigns.

For the past years, I have led branding and marketing strategies for businesses, working in fast-paced environments with limited budgets. This helped me master the art of capturing audience attention through creativity, not just paid media.

Laryok – Co-founder, Brand Director
Lisbon / St. Petersburg · Dec 2020 – Present
A boutique consultancy supporting over 300 early-stage and D2C brands. Built from the ground up as a hybrid between a strategic agency and a content-driven business school.

• Scaled agency’s Instagram from 0 to 20k+ followers with content tailored to small business audiences, achieving 1M+ organic views through viral Reels.
• Developed content and personal branding for founders and creators, including high-converting Reels, newsletters, and educational products.
• Produced UGC-style video series, podcast snippets, and case-study storytelling for brand acquisition.
• Led a team of 5+ creatives, including video editors, designers, and copywriters.
• Consulted over 300 lifestyle, education, and e-commerce brands — focusing on narrative clarity and conversion-focused visual identity.

ON THE GO Bureau — Founder, Creative Director

St. Petersburg · Feb 2018 – Jan 2021
Brand and content agency serving 50+ lifestyle brands, including restaurants, education platforms, and local institutions.

• Led brand and content strategy for 50+ lifestyle and hospitality brands.
• Created YouTube and Instagram content calendars, working from brief to storyboard and edit notes.
• Oversaw and directed photo and video shoots, built asset libraries for product launches and digital events.
• Delivered full-funnel strategies for branded campaigns — from visual concept to lead capture.

Rodina Independent Cinema — Marketing & Editorial Consultant 
St. Petersburg · Jun 2019 – Dec 2020

• Produced editorial and campaign content tailored to cultural audiences
• Developed storytelling formats and internal brand messaging playbooks
• Aligned visual and verbal tone across print, digital, and event-based touchpoints

Brat Café & Bar — Brand Director
St. Petersburg · Oct 2017 – Apr 2020

• Developed branded merchandise line in collaboration with local artists and streetwear brands.
• Boosted off-season sales by 20% via limited drops and social campaigns.
• Positioned the café as a cultural hub, increasing organic reach and brand engagement.

Mark & Lev Restaurant — Marketing Manager
Tobolsk · Oct 2017 – Jun 2020

• Oversaw brand positioning, customer retention, and integrated communication efforts
• Designed and managed full-cycle communication materials including training guides, team newsletters, and service culture decks
• Built internal communication feedback loops to inform guest-facing content

Ziferburg Event Space — Creative Lead
St. Petersburg · May 2014 – Sep 2017

• Led creative communication and production for public and private events
• Delivered internal knowledge kits, onboarding content, and brand culture guides
• Implemented Agile-inspired marketing planning in fast-paced team operations

Fine Arts (Painting & Sculpture)
Cascais School of Art and Design, Lisbon (2024–2025)

BA in Advertising & Public Relations
St. Petersburg State Cinema and TV University (2015–2019)