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Beitrag von Marie
Marie Liebscher

Marie Liebscher

Social Media Managerin / UX|UI Designerin

Berlin, Berlin

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Marie Liebscher

vor 1 Jahr

Another e-Commerce Case Study

Florence THE FLORIST Your Online Flower Shop that feels ike stepping inside. Background This product is a proiect from a UXJUI course. The given task was to commerce shop at tha and of he tw week Dr/6CT Guration tat FUTiss The wants and Reeds of 8 Given User $107. The theme of the 70D Couls be freery chosen As the Result Florence the Florist war born Forme the Forms! 5 an nbn flower business Ia fivads the experance of DO50N8l COMURALON FUNG In 8 VISE 10 8 KOCHI flower SOD WIEN the Sect Bouquet Tool, Lsars recerve guidance skin 10 What they wouks find i 8 brick-and-mortar sore. The personal deivery 10 the feciwent completes the teeing SKILLS DEVELOPED TYPE DURATION RESPONSIBILITIES Independant student ororect 2 Woexs UX Designer completes whis In the Spiced March 202¢ Ul Designer Acagemy UXUI Program Team of 2 a0 Researc Jsabaty testing How It Started Al the outset of he project, the wer s20ry war Iramed wilh the context of an e-commerce ser 2m 10 COSIGN 8 Mowe SACD THIS Was SUCCENCEd Dy 3 CO™(/EMASVE COmDRtITve natysis anc the 07iwion of user HE0d3 a wants. The (Gea of teGrating Gamfication into © Losk (0c 10 the solution Gf samuiating 8 0r1 of personal Consultation an he form of 3 quiz. Also the Design Principles were dened AS 8 KING person | want (0 be adie (0 Gift the perfect ower bouquet to everyone for every occasion, | want to be abie to purchase a flower bouquet incividuakzed to my needs which is then $000 10 the addressee. USER STORY easy to navigate webshop safe payment methods mutiple delivery options e.g. hand delivered on point deivery « Guaranteed freshness time Quality of product * Information on how to preserve the flowers. Quick $70 option « same day delivery. USER NEEDS USER WANTS Creating The Visual Appereance After creating 8 mo0dboaTE 40 having kooked Ito several Grne Flower SHOPS | Came up with 3 colou and Typography yt and Created 3 10g0 1 70a1zec "ow WLal 3 10 Te 10 Pave an Ke 3T0U! he bang Im Going 10 work with The, TIACIDI0S | CAMO UD WEN really 160 0 (Ne way The Meticuously Crafted branding Capiures the vory 633ence of foeings about flowers and GING that | wanted to show in the Online Shop Florence THE FLORIST Bigshot One Florence Inter Medium 18 Product Tite Desig ter Mactnem 16. Pecract Bossy INTER REGULAR 18 BUTTON TEXT User Retention Through Gamification the Gamification Aspect of the Shop $0ud be Combined h the Design Principle of o seine would also 23K the Customer 10 rng 10QUINer he riGNt fiowers 3nd C1eate 3 STATI DOUQUEL For this Process, | Geveioped var ous Macro-nierachons that guide the user on whch selections they have mage HEIGHT SELECTOR COLOUR SELECTOR Pixie Wem Catagory Cos Components In ord 10 create 3 coherent sty through out the we was necessary to Create COMOONENts 10 36 Them in Mule PERS. STBrtNG Wh a KS? Of ems | woud need for the “Classic” o-commerce part as wed as fof my Selector tool | created Components for the Product Cards, Category Cards and Seiction Carc for the Quiz Part Starting with 8 ist of ems | woukd need fof the “CLasc” 6-COMMerce part as wed as for my Sesector 1001 ean buy rapier Ages an Tore text Status Bar Seloction Card Florence «mm : Compac = R&R wna QB 3 | Acts amangement What are the favourte flowers of Oma at ms rosy traaven? es — field User Testing To test the assumption that users eel engaged by & section quiz, the frst prototype underwent L301 103075. INSIGhTS were QaTRrec from § MoCerated Interviews 10 UNCersIanc what 3506S the oe found oiey ie sat Bay spied wart 0 54 20k 10 Crests ry own bua" “I dont understand the cats.” “CTA $houkd be underneath the task” “um 31 De? Of Jw Tod I (nti The user testing reveied that many of the 335UMOLONS WErE ACCLTate ING That the Quiz effectively made users feel ike something was being tadored for them Since Only the pretented fiom was t Users COCA Geviate from the path and found 1 easy 10 navigate The visual pOESBNCE Was DOICEVOd 5 very PONtive and imviting, but mos users found he amount of text overwhelming Some decrions regarding the pacement of QUESTIONS In the PrOCESS, WALCH KHaned TOWS'CS The DUBNESS 5X08. SUCH 88 33KIng for the actress and deiory date, confused several users. Adc onally, several users fet That the texts were 100 GYY AIS 8 lack of CTAS was uncovered & 2 Berscis the hard sks such as Design System, Prototyping, Micro-interactions, Usabily testing, | armed in the group work of this project at many 8788s Of UX CesiGn, with thew erations and IGaTions. Can De p03 10 S7S0NS WOT. Just DECIUSE One Thinks SOMeTNing is 8 G00 0a 206571 Mean [he user 00s I that way, $0 16519 One's own KGa 5 of Great MPOTANce. 50, AON MAT your Kes, 1 you Qarings. 3nd let's keep going Cac on screen to play Learnings Visit The Prototype © These bogus wnenns mech. onc tect Sergran Ouran Pogues > om Cares =n ) \ - YH N aon

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Marie Liebscher

vor 1 Jahr

Case Study of my graduation project

The Fe oe tor ig Comm Ks Cory 0 hy 0 aed he at an Dasa ts tt ot bp. lf 3 ly Bind Bt avrg pond Be of oni Spee ef On sed ot retard nga ge Fa Oo a rh, er 0 nd rg mete ok 4 Bs nr est ch Ca bm ed py, hm 0 1 gd 3 Sr Sn evn sd enn een 0 Chm 0 st ey wos seviione on Ero——— — py frre — passihepieny beg —_——— prs apeiay reas ata 30 raga yam J. ORS DP arpa ono 8a 8 howd stan “hare. Gem or rms se i Oh om pe wh bt Re pr GE ater mr 0 5m chr rv hn charac Bt hare a gr ne ga nf mo tempat a ig. Space mars om re i ame ate a A 0 horn, Sout ses 8 ge ron 3 oe No 3 Fh Soto dy +f Design Process p— nr vs bor on Cotes sehama tng + Compare wrsmims pvr + Trey ——. aE © tah nm. te pleswtell a pin tom rs ew eran Medan ttre Vorrtudie Mebrtacnmtiu ng. In ores 6 fn 0! 3B0Ut WAS! MIKES Dan 338 193 Piansing 35 the Len of IPACAE TA, we Punged into Beerstiss revasrch The surpeiyng fdengs for us mere. + Multiple ie S45 been 3 Sacusied Tope: fo 3 ong tre + Curent propects relate more to the mutiple se of proSerhes that are sll being developed © Prosmetiog the topic 5 very acute tingly becaue of the tc Uhl Phe pega ation derrity 1s crossing expecaty large ce + Various sakes have abated 30d aentfically examined deangn for mutiole Competitor Analysis During the rriearch phase, me looked at what the Maret akrwady hac 10 offer 45 whether The plathorm we had a1 22 Kies ready existed We found some straght sud, others we only found ser some searching, Together, the platiorms combine our is ote wel ut sch Bt 3 few ction + 1 Kein reigen. searchers maiety try 10 got thes ace Deg quests © 1s not epi ty kon for space vearch wiccesses 14 10 one had contacted vi yet + Raum ink offers the portioio that Romy howd 20 ofr, the prices ave lower 3nd therefore more acces tie © the nsec 2 ter bet vice cn be expanded 5 ore remem scent of 3 database © the offer 1 priaety sined at professions] reststs + the rag view and Bite options are good © the W113 atractive and uae randy Prersoace © the offer primarty med at professional rentals © Spacegasrantre pes uote 3 feeling of secorty worashop ave in the lorrgrocad — spacebase + Meeting rooms an rooms fo we Soxcedase 576 10 Une E2a Cut ters 3nd Their ated, wt Con uted eves IEE with Both tears 37d Liadionts of ross We met 10 places whe we hr Pt Thy had) these 00m syaedable 33 wel 3 10 groupe £2 Teetngs to fed ot bow they found thew room We have found out, That Space Owners + the renters have many safety concerns snd find ne cont of renting very Large © the pressare to generate incoee theoagh rors 1 ct yo paced to be very rest + but the reputation of the organization of Company ato increases by resting 110 other Crue Sacrersey Our ch pt mary ot SAY 13 oomed 0 me gga” Epre—— En5; Bs —— ss oe 4 me nds ts amas oe 0 ® » + Sowced + 0 Searchers Rave access Though thei networks + oc sowie nave nce loosing ho thes maser ier rooms 0a plattorr bec suse they woud: where 1 look ether srt 1 508 0 (hay semis a vst en pe—_— vent reset Re —— rim sep. 13 Chor Loader matin il cit Oo rt te Oo mn of ha concurs we dre born 1 iegoef anthy flared out dag principles and out estures trove Bury Time cn Ru © barn Govrmary Aratyoca Crestie. @ waren QO sngie Messy Organized + eat sue + 0 etm foe Bing. nontatie vec cently finished bev Yoga Teacher Traming + current plat balance + bust on yop commernty helping others + et practice teaching you + fed space or 3 om price Cotonmt TEE) meawpomt —) Sees &gt; somo ny ts gy ( -v 2 3 sows sin PS asuiionyd nnn sp WD em {es m—— . , ) BE TN y wt pe — [re p— pe p—- fo wr p re [= - &gt; oem — py ae P= y ianary i pe &gt; mms aon abd = &gt; soe — — qpe— (= ot aang foe &gt; name mo a - &gt; Caps —— &gt; we IN \ &gt; comm &gt; mwas &gt; ems ’ Nov NS ew Design Principles Peer-vo-Peer The cmt 4 ma fo Prosar com otf, or ro dd ove gut orgs abe i Honan sume agar en es pt fc Seven Creating The Visual Appearance JT — pen ie. snd at oC ove hd 3 a So od ut a bot nd ak rm bt to sever Crm Nm smd We mt 3 hs od Sg Cott ee So # tor fm en ont ie mpgemerie Search And Filter Listing And Reservation Wishlist And Geltsderatien ing vt #8 Car im bs ml “ra er ar mt bo rs ore Corvin 100 8 £00 pt —— mato ios ood sowie Booking And Akicr Booking Process te hr Srkig mi Poy Pes Bt mcg. re Mn. <i></i>

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