Marie Liebscher

vor 1 Jahr ·

Beitrag von Marie
>
Another e-Commerce Case Study

Another e-Commerce Case Study

Florence THE FLORIST Your Online Flower Shop that feels ike stepping inside. Background This product is a proiect from a UXJUI course. The given task was to commerce shop at tha and of he tw week Dr/6CT Guration tat FUTiss The wants and Reeds of 8 Given User $107. The theme of the 70D Couls be freery chosen As the Result Florence the Florist war born Forme the Forms! 5 an nbn flower business Ia fivads the experance of DO50N8l COMURALON FUNG In 8 VISE 10 8 KOCHI flower SOD WIEN the Sect Bouquet Tool, Lsars recerve guidance skin 10 What they wouks find i 8 brick-and-mortar sore. The personal deivery 10 the feciwent completes the teeing SKILLS DEVELOPED TYPE DURATION RESPONSIBILITIES Independant student ororect 2 Woexs UX Designer completes whis In the Spiced March 202¢ Ul Designer Acagemy UXUI Program Team of 2 a0 Researc Jsabaty testing How It Started Al the outset of he project, the wer s20ry war Iramed wilh the context of an e-commerce ser 2m 10 COSIGN 8 Mowe SACD THIS Was SUCCENCEd Dy 3 CO™(/EMASVE COmDRtITve natysis anc the 07iwion of user HE0d3 a wants. The (Gea of teGrating Gamfication into © Losk (0c 10 the solution Gf samuiating 8 0r1 of personal Consultation an he form of 3 quiz. Also the Design Principles were dened AS 8 KING person | want (0 be adie (0 Gift the perfect ower bouquet to everyone for every occasion, | want to be abie to purchase a flower bouquet incividuakzed to my needs which is then $000 10 the addressee. USER STORY easy to navigate webshop safe payment methods mutiple delivery options e.g. hand delivered on point deivery « Guaranteed freshness time Quality of product * Information on how to preserve the flowers. Quick $70 option « same day delivery. USER NEEDS USER WANTS Creating The Visual Appereance After creating 8 mo0dboaTE 40 having kooked Ito several Grne Flower SHOPS | Came up with 3 colou and Typography yt and Created 3 10g0 1 70a1zec "ow WLal 3 10 Te 10 Pave an Ke 3T0U! he bang Im Going 10 work with The, TIACIDI0S | CAMO UD WEN really 160 0 (Ne way The Meticuously Crafted branding Capiures the vory 633ence of foeings about flowers and GING that | wanted to show in the Online Shop Florence THE FLORIST Bigshot One Florence Inter Medium 18 Product Tite Desig ter Mactnem 16. Pecract Bossy INTER REGULAR 18 BUTTON TEXT User Retention Through Gamification the Gamification Aspect of the Shop $0ud be Combined h the Design Principle of o seine would also 23K the Customer 10 rng 10QUINer he riGNt fiowers 3nd C1eate 3 STATI DOUQUEL For this Process, | Geveioped var ous Macro-nierachons that guide the user on whch selections they have mage HEIGHT SELECTOR COLOUR SELECTOR Pixie Wem Catagory Cos Components In ord 10 create 3 coherent sty through out the we was necessary to Create COMOONENts 10 36 Them in Mule PERS. STBrtNG Wh a KS? Of ems | woud need for the “Classic” o-commerce part as wed as fof my Selector tool | created Components for the Product Cards, Category Cards and Seiction Carc for the Quiz Part Starting with 8 ist of ems | woukd need fof the “CLasc” 6-COMMerce part as wed as for my Sesector 1001 ean buy rapier Ages an Tore text Status Bar Seloction Card Florence «mm : Compac = R&R wna QB 3 | Acts amangement What are the favourte flowers of Oma at ms rosy traaven? es — field User Testing To test the assumption that users eel engaged by & section quiz, the frst prototype underwent L301 103075. INSIGhTS were QaTRrec from § MoCerated Interviews 10 UNCersIanc what 3506S the oe found oiey ie sat Bay spied wart 0 54 20k 10 Crests ry own bua" “I dont understand the cats.” “CTA $houkd be underneath the task” “um 31 De? Of Jw Tod I (nti The user testing reveied that many of the 335UMOLONS WErE ACCLTate ING That the Quiz effectively made users feel ike something was being tadored for them Since Only the pretented fiom was t Users COCA Geviate from the path and found 1 easy 10 navigate The visual pOESBNCE Was DOICEVOd 5 very PONtive and imviting, but mos users found he amount of text overwhelming Some decrions regarding the pacement of QUESTIONS In the PrOCESS, WALCH KHaned TOWS'CS The DUBNESS 5X08. SUCH 88 33KIng for the actress and deiory date, confused several users. Adc onally, several users fet That the texts were 100 GYY AIS 8 lack of CTAS was uncovered & 2 Berscis the hard sks such as Design System, Prototyping, Micro-interactions, Usabily testing, | armed in the group work of this project at many 8788s Of UX CesiGn, with thew erations and IGaTions. Can De p03 10 S7S0NS WOT. Just DECIUSE One Thinks SOMeTNing is 8 G00 0a 206571 Mean [he user 00s I that way, $0 16519 One's own KGa 5 of Great MPOTANce. 50, AON MAT your Kes, 1 you Qarings. 3nd let's keep going Cac on screen to play Learnings Visit The Prototype © These bogus wnenns mech. onc tect Sergran Ouran Pogues > om Cares =n ) \ - YH N aon
Portfolio & Dienstleistungen
Kommentare

Mehr Beiträge von Marie Liebscher

Beiträge anzeigen
vor 1 Jahr

Case Study of my graduation project

Marie Liebscher ·

Diese Jobs könnten dich interessieren

  • Sales & Customer Operations Manager (m/w/d)

    vor 1 Woche

    eClear | borderfree Berlin

    Als Sales & Customer Operations Manager bist du erste Anlaufstelle für unsere Kund:innen und verantwortest zentrale Prozesse an der Schnittstelle zwischen Vertrieb, Produkt und Finance. · Deine AufgabenBearbeitung von Kundenanfragen und Unterstützung beim OnboardingVor- und Nachb ...

  • Account Manager

    vor 1 Woche

    Instaffo GmbH Darmstadt

    Du bist interessiert an der Stelle als Account Manager (m/w/d) bei Ergotopia GmbH? Du willst im Vertrieb den nächsten Schritt gehen, echten Impact schaffen und Firmen dabei helfen, ihre Arbeitswelten gesund und produktiv zu gestalten? ...

  • Mitarbeiter für Arbeitssicherheit

    vor 1 Woche

    SiGeHo GmbH Recklinghausen

    Unsere Vision: · Als führender Anbieter für Sicherheit und Gesundheitsschutz streben wir nach langfristigen Partnerschaften, einer exzellenten Teamkultur und der aktiven Mitgestaltung einer sicheren Arbeitswelt – heute und morgen. · Deine Aufgaben · Beraten & Begleiten: Du bist A ...