SriManiTharun Bejugam

Data Analyst with 2.5+ years of experience in AI, machine learning, and business intelligence. Expertise in SQL, Power BI, Python, and marketing analytics. Proven track record of improving campaign efficiency by 25%, reducing delivery errors by 15%, and boosting engagement by 18% through data-driven insights and predictive modeling.

Retrieved and validated data for 50+ marketing campaigns using SQL and Cosmos DB, achieving 100% campaign goal alignment.  Designed 30+ targeted audience segments in IRIS Studio, resulting in an 18% increase in email engagement rates.  Implemented monitoring through IRIS Probe and GDC Dashboard, reducing delivery errors by 15%.  Created weekly Power BI dashboards with KPIs, improving campaign optimization turnaround by 25%.  Applied machine learning algorithms for predictive analytics and customer behavior analysis.

Retrieved and validated data for 50+ marketing campaigns using SQL and Cosmos DB, achieving 100% campaign goal alignment.  Designed 30+ targeted audience segments in IRIS Studio, resulting in an 18% increase in email engagement rates.  Implemented monitoring through IRIS Probe and GDC Dashboard, reducing delivery errors by 15%.  Created weekly Power BI dashboards with KPIs, improving campaign optimization turnaround by 25%.  Applied machine learning algorithms for predictive analytics and customer behavior analysis.