Performance Marketing Specialist - Berlin, Deutschland - flowkey

flowkey

Geprüftes Unternehmen

Berlin, Deutschland

vor 2 Wochen

Geschrieben von:

Lena Wagner

beBee Recruiter

Beschreibung

Who we are
Most people dream of being able to play a musical instrument. We develop outstanding products that enable anyone to achieve this dream.

Our first product is flowkey:
a revolutionary app for learning to play the piano.

After our launch in 2015, flowkey quickly became one of the global leaders in its category, with more than 5 million users from over 100 countries.

We are also one of the exceptions in the startup world, as we have been profitable from the beginning. This enabled us to go our own way and create a great culture.

Why join us

We believe that the best companies will help you live your life the way you want and become the person you want to be.

Here is how we strive to do that:
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Flexible working hours: We only schedule a few fixed meetings every week—you're free to arrange the rest of your time in the way that best suits you.
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Remote work—and a beautiful office: We've found that it makes a difference whether we see each other in person or through a screen. That's why we've put much love into designing our beautiful and spacious office in Berlin. At the same time, we deeply value freedom so we've set up our collaboration in a way that enables us to work from anywhere.
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Shared success: We distribute part of the company's annual profits among the whole team, on top of a competitive salary. This way everyone shares in our continuous business growth.
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Support for your growth: If you want to learn a new language, attend a conference, or pursue other self-development goals, we'll cover the costs—up to €2,500 per year.
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Love of music and a piano for your home: Whatever style of music you enjoy, you're sure to find like-minded people among us. And you'll get your own piano to play at home.

Your role and responsibilities
As our Performance Marketing Specialist, you'll help more people around the world discover the joy of making music. You will be responsible for developing and executing comprehensive performance marketing strategies to drive user acquisition and revenue growth.

Working closely with our Paid Growth and Creative teams, you will play a pivotal role in delivering and refining advertisements that touch the hearts of thousands of piano players and lead them to start learning with flowkey.

Your tasks will include:

Based on an excellent understanding of our market, target group, and KPIs, you strategically plan advertising campaigns across various ad channels and countries.
You set up campaigns, monitor performance, and constantly evolve our ad strategy based on market trends and target KPIs.
With your keen intuition for effective advertising and your analytical prowess, you quickly identify winning ad concepts and collaborate with the Creative team to enhance our ads further.
You maintain and develop our analytics solution for tracking, analyzing, and reporting on campaign performance and ROAS to ensure a reliable basis for datadriven decisions.
For our ongoing internationalization, you conduct market research and work together with freelancers and agencies to create localized marketing campaigns.

Requirements:

Experience in ad campaign management across multiple digital marketing channels, preferably including Facebook / Instagram, Google Search Ads, YouTube, and Apple Search Ads
Experience with ad tracking technologies, preferably for mobile apps, and a high affinity for marketing analytics in general
Profound understanding of what makes an ad effective and how to measure and monitor its performance
Experience in iterating on creative strategy together with writers, designers and video creators
Excellent sense and understanding of current online marketing trends
A strong drive for growth and very good communication skills
Fluent in English and at least basic German skills
Strong passion for music, and preferably some piano playing experience
Bonus points: Basic knowledge in SQL, design, or paid offline marketing

How to apply
We look forward to meeting you