Working Student Group Marketing - Duesseldorf, Deutschland - Intersnack Group GmbH & Co. KG
Beschreibung
Purpose of the position:
The key purpose of this position is to support the Group Marketing Team.
Responsibilities:
Market, Category and Brand analysis support - across countries:
- Regular analysis of Nielsen standard reports on total market and categories
- Regular analysis on specific topics, including demanding country data to get complete picture (i.e. Better for You, Kettle chips,) performance analysis
- Adhoc analysis on request (Category Leaders / Marketing Managers)
Mental/physical availability and penetration overview international brands:
- Set up international overview on international brands and update on annual basis
- Penetration monitoring and deep dives.
- Mental: local U+A and shopper (Gfk or equivalent) data for international brands / exchange with Media Director to pull together overview on international brand media investment Physical: key local retail data for international brands' core SKUs / exchange with International Sales Team team to retrieve information from the Local Sales Diamonds
Competitive monitoring:
- Competitive analyses of new NPD launches performance analyses of what is working what is not working
- Market innovation tracking: Competitive news tracker, local insights teams, Nielsen data
- Innova database reporting
- Trends reporting
Ad hoc Admin support:
- Samples support: Sending and requesting + International support
- Raising POs
- Organising meetings
What specific meetings could our working Student attend?
- Research debriefs
- Group Commercial Team Meeting
- Category Core team meetings (where applicable)
Education:
- Above average performance in economic studies (focus marketing/marketing analytics)
Experience:
Practical experience based on internships benefical
Availability:
Preferably 12 months
Skills:
- Languages
- Fluent German
- Fluent English (business English: beneficial)
- IT
- Very good knowledge of MS Office (esp. Excel, Power Point)
- Personality
- Able to work independently
- Proactive team player
- Analytical mindset
- Effective communication skills
- Enthusiasm & high engagement
- Interest in the FMCG Industry & Marketing
What we will offer:
An enjoyable, varied and fulfilling role with one of Europe's biggest savoury snacks producers.
The chance to grow in an environment that values teamwork and collaboration, as well recognized to your individuality, welcoming your views and celebrating your growth.
Naturally we offer the opportunity to stand out for your professionalism and performance, moving forward in a challenging environment that supports each individual team member to achieve their very best.
Our values and behaviors are important to how we work, and they define our culture, they are:Thinking responsibly
Acting entrepreneurially
Growing together
PLEASE NOTE:
for non-EU applicants, a valid work and residence permit is a prerequisite for this post.
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