Global Marketing Coordinator - Munich, Deutschland - Ingersoll Rand

Ingersoll Rand

Geprüftes Unternehmen

Munich, Deutschland

vor 2 Wochen

Geschrieben von:

Lena Wagner

beBee Recruiter

Beschreibung

Location:

Furstenfeldbruck, DE, Req ID: 6926The Ingersoll Rand Precision Science and Technologies business is seeking a
Global Marketing Coordinator to execute critical growth capabilities within the global demand generation team for the Life Science Brands including Thomas, Welch, Air Dimensions, Zinsser Analytics and Tricontinent.

The Global Marketing Coordinator will be responsible for all the different types of customer events online and offline, (webinars, seminars & trade shows), the social media channels, including YouTube, multiformat content creation and distributor campaign manager.

This position will report directly to the Global Marketing Life Science Leader, while working closely with all the different regions, commercial and operational teams to drive effective demand generation campaigns.

This position offers the opportunity for cross business unit and global collaboration.

Primary Responsibilities:

Responsible for Customer events online and offline for all Life Science Brands.
In charge of running webinars across the different countries and different brand
Aligning on the right webinar content, speaker and event promotion
Developing seminars strategy to penetrate on defined key accounts across brand and region
Define and implement guidance on trade show participation as well as budget management.
Implementation of event nurturing to ensure conversion into the funnel ad
Responsible to manage all social media channels:
Develop social media strategy per brand and per channel for western platforms
Develop communication plan multiformat
Support implementing new social media channels in Asia Pacific regions
Develop YouTube channel and optimize for SEO
Develop and implement social media calendar
Running social media event promotions and customer acquisition activities
Run social media campaigns that drive lead generation
Provide monthly reporting and analytics
Multiformat content creation:
Support value selling content creation across de brand
Develop video strategy
Run photo and video shotting activities to support the multiformat approach
Other responsibilities
Channel partners campaigns
Collaborate with distributors and resellers to coordinate combined campaigns
Business Analytics
Operate the different business analytics systems to create reports on a regular basis, ensuring organization and consistency
Marketing Automation
Manage and develop the strategy for online marketing automation nurturing campaigns, including roadmap creation and reporting

Professional Requirements

3+ years' experience in digital marketing preferably in an lab and life science and/or industrial, B2B company
Bachelor's degree in marketing, business, or a related field with experience in web or digital marketing or related web development.
Experience with webinars, trade show and/or seminars with B2B customers
Nice to have experience in Salesforce or similar CRM.
Position many require occasional travel. Travel could include international and domestic.

Competencies and Personal Characteristics

Results oriented and competitive natured.
Strong problemsolving skills with a solutionsdriven mindset driven by analytics.
Strong project management skills. Ability to work projects from start to finish identify opportunities and drive execution.
Ability to work in a matrixed organization and work across other functional peers, other business units, and global peers.
Demonstrate strong verbal, communication, and presentation skills.
Excellent prioritization and organizational skills.
Ability to influence in a collaborative environment.
Creative, curious and energetic personality willing to assume multidimensional role and desire to learn new products and markets.

Position can be remote

LI-MT1

Ingersoll Rand Inc

(NYSE:

IR), driven by an entrepreneurial spirit and ownership mindset, is dedicated to helping make life better for our employees, customers and communities.

Customers lean on us for our technology-driven excellence in mission-critical flow creation and industrial solutions across 40+ respected brands where our products and services excel in the most complex and harsh conditions.

Our employees develop customers for life through their daily commitment to expertise, productivity and efficiency.