Channel Marketing Analytics - Darmstadt, Deutschland - Merck KGaA Darmstadt Germany

Merck KGaA Darmstadt Germany

Geprüftes Unternehmen

Darmstadt, Deutschland

vor 3 Wochen

Geschrieben von:

Lena Wagner

beBee Recruiter

Beschreibung

Work Your Magic with us

Ready to explore, break barriers, and discover more? We know you've got big plans - so do we Our colleagues across the globe love innovating with science and technology to enrich people's lives with our solutions in Healthcare, Life Science, and Electronics.

Together, we dream big and are passionate about caring for our rich mix of people, customers, patients, and planet. That's why we are always looking for curious minds that see themselves imagining the unimaginablewith us.

We are seeking a Channel Marketing Analytics & Reporting Expert for our Marketing and Communication unit, reporting to the PS Process and Formulation Materials Head of Marcom.

In this role you will help build out and execute our multichannel digital marketing strategy.

You will be working with a variety of stakeholders across channels and product areas to develop data driven, marketing automation campaigns spanning the entire customer journey.

Other job duties to be performed are:

Analyze and build comprehensive multichannel digital marketing campaigns
Report on campaigns, compiling relevant findings and identifying areas for improvement to communicate with stakeholders
Create accurate and timely analyses on a wide variety of areas, including marketing operational performance, trend analysis, campaign performance and subscriber behavior/response to marketing
Brainstorm databacked optimizations and new campaign ideas for stakeholders
Create hypotheses for, conduct, and run analysis on testing and optimizations to new and existing programs
Create solutions for stakeholder issues that span all parts of the marketing journey
Assist in facilitating the development of effective digital strategies with Marketing leadership to meet organizational strategic objectives
Ensure quality and integrity of data
Assess customer behavior to search for areas of opportunity and provide datadriven suggestions to increase engagement and retention
SEA
Funnel and lead qualification optimization

Who you are:

Several years of experience in working in a matrix organization
Excellence expertise in data analytics (ie. Salesforce, Tableau, Foundry, SQL)
Strong understanding of multichannel marketing campaigns
Very good in English communication written and vebal, German is a plus

What we offer:
We are curious minds that come from a broad range of backgrounds, perspectives, and life experiences.

We celebrate all dimensions of diversity and believe that it drives excellence and innovation, strengthening our ability to lead in science and technology.

We are committed to creating access and opportunities for all to develop and grow at your own pace. Join us in building a culture of inclusion and belonging that impacts millions and empowers everyone to work their magic and champion human progress