Digital Marketing Search Specialist - Duesseldorf, Deutschland - Dyson

Dyson

Geprüftes Unternehmen

Duesseldorf, Deutschland

vor 3 Wochen

Geschrieben von:

Lena Wagner

beBee Recruiter

Beschreibung

Summary:

Salary:

Competitive

Team:
Media

Location:

Germany - Cologne Office

About us

Dyson is a global technology company founded in 1993 with a unique philosophy - to solve problems that others ignore.

The company is known for surprising new inventions that defy convention.

From the world's first bagless vacuum cleaner, to air purifiers/fans without rotor blades, to our hair styling products that enable professional styling at home just like at the hairdresser: We continue to develop relentlessly - our products inspire every technology fan and make household and co.

an experience

Since 1998 Dyson can be found on the German market. Over 150 people are responsible for marketing and selling out all our Dyson products.

Our culture is unique; The mindset is geared to constant change and Dyson's pace brings constant challenge.

Dyson suits people with the courage and resilience to find their own way, spotting opportunities where others don't, and having the self-belief to persevere where others give up.

About the role:

As a Search Executive you will support the Search team on the day-to-day business as well as taking over long-term projects to optimize the Paid Search performance.

Working alongside the German e-commerce team, category managers and our media agency you will be working on the one of the most important digital channels.

This requires a variety of tasks from campaign analytics, creating appealing ads and optimizing campaign performance. You will become an expert of our Dyson products to ensure the right ads and messaging are shown. Therefore, you have a strong eye for detail and enjoy deep diving into various topics.

Always focused on delivering our sales and efficiency targets, you will be strongly involved into the continuous optimization of the accounts.

First experience with Google Ads, Google Merchant Center, shopping feeds and digital marketing campaigns is advantageous.

Accountabilities

Support with Paid Search campaigns across Google and Bing
Continuous keyword and channel optimization based on performance
Building testing roadmaps to drive growth
Customer journey improvement based on Search Query Insights
Implementation of promotions in Shopping and Text Ads
Competitor insights: monitor competition and optimise ad copy accordingly
Working closely with channel specialists in media agency as well as internally with category and ecommerce teams
Drive the collaboration with webshop team for a combined SEA and SEO strategy

About you:

Digital Marketing or general business degree
Native or fluent in German and English is a must
First experience in SEA on either the client or agency side would be preferred
Strong analytical mindset
Very Detail orientated working approach
Familiarity with main KPIs for Search campaigns
Understanding of various paid media platforms
Collaborative and able to build great relationships with internal and external stakeholders; able to manage external agencies on a project basis

Benefits: