Growth Marketing Lead - Berlin, Deutschland - Mintos
vor 2 Wochen
Beschreibung
Mintos is an investment platform for investors who want to build long-term wealth through investing in loans.We're the leading platform in Europe, and we're looking for an experienced
Growth Marketing Lead who's excited to help us bring our vision to life and help us scale to millions of investors across Europe.
Test yourself:
are we an ideal match?
Your strength is strategizing and executing many of the quantitative tasks in marketing, in particular at user acquisition campaigns, iterative testing, and other areas often associated with growth marketing.
Efficiency, adaptability, and creativity in generating new and innovative solutions to problems are some of the competencies that are critical to success in this role.
What you'll do
As a
Growth Marketing Lead, you'll own and drive investor acquisition strategy at Mintos, including performance, organic, and integrated marketing.
Your job will be acquiring investors from the top of the funnel all the way to retaining those users as we expand our services across Europe.
You will:
- Drive investor acquisition through multiple channels, including affiliate marketing, referral programs, content marketing, search engine optimization (SEO), social media (paid and unpaid), and performance marketing.
- Run iterative tests throughout the funnel in close collaboration with graphic designers, copywriters, and developers, and use the results to craft datadriven strategies to acquire and retain investors.
- Establish investor insights and metrics and manage all aspects of investor behavior tracking, analysis, and optimization.
- Focus on retaining and engaging already active investors and encouraging them to promote Mintos in their social circle.
- Collaborate with the product team to improve investor experience across every interaction from the first moment the investor interacts with Mintos through the entire customer lifecycle.
- Manage relationships with external agencies and freelance talent to evaluate and execute strategic growth marketing projects.
Your professional skills and background:
- A minimum of 3 years experience in marketing, experience at a technology company is a strong plus.
- Experience in managing multiple marketing channels, budget allocation, planning and reporting.
- Profound knowledge of web and mobile analytic systems for growth marketing and marketing attribution.
- Growth marketing mindset with a get things done attitude. You believe in the power of technology and marketing and want to be at the forefront of the limitless possibilities when merging the two.
- Ability to find creative solutions and make datadriven decisions.
- Experience in the financial services industry, in particular fintech, as well as personal experience with investing is a plus.
- Business proficiency or higher in English is a must; proficiency in German or any other European language is a plus.
- Bachelor's degree.
What we offer:
Meaning. Ground-floor opportunity to change the world of investing as we know it.
Care and attention. You will get health insurance, but more importantly, you will get a team of genuinely great co-workers who will support you in your work and share some more or less funny jokes along the way. We want you to enjoy your job, not stress about it. Learn more about Mintos virtues here.
Stock options. In addition to a competitive salary, you'll get a stake in Mintos. We believe in what we do, and we hire people who own the work they do. This lets you participate in the value you help to create at Mintos.
Hybrid work model. Work is a thing you do, not somewhere you go. We believe a combination of working in our office and working from home offers the best of both worlds.
A personal learning budget. €1000 EUR each year for your professional development, including access to our book library. Choose how to use this yourself - take courses, visit conferences, etc.
A flexible vacation policy. Do your best work, and take time off when you need it. At Mintos we don't limit vacation time to the 4 weeks stipulated by law.
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Snacks and drinks. Our kitchen is always packed with tasty snacks and drinks. If you got into the flow and stayed in the office longer than usual - the dinner is on us. And there is also a canteen downstairs in our building, providing healthy lunch options.
Naproom. On days when you came to the office but got sugar-crushed from too many Nutella coated snacks, take a power nap to get your energy back to optimal levels.
Shower. Cycling or running to work in the morning or going to the gym during lunch? We have showers. And we like sports.
Compensation:
Competitive salary based on experience.
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