Global Brand Director - Wettenberg, Deutschland - Norgine

Norgine

Geprüftes Unternehmen

Wettenberg, Deutschland

vor 3 Wochen

Geschrieben von:

Lena Wagner

beBee Recruiter

Beschreibung

An exciting opportunity has arisen for a Global Brand Director to join our organisation. The role can be based in the UK (Harefield), Netherlands (Amsterdam) or Germany (Wettenberg).

Purpose of the role:

Accountable for creation of the global brand strategy plan to drive the performance of the brands for which they are responsible
Delivery of the budgeted profit for the brands, delivery of brand objectives and KPIs
Ensuring country requirements are central to the brand strategy and activities, and ensuring local implementation of agreed plans and projects
Responsible for achieving agreed profitability for relevant brands through management of the P&L and achievement of sales and investment budgets including resource allocation at a global and country level.
Provide input as to how sales teams should utilise marketing content and prioritise brands, managing to the P&L
Identify growth opportunities led by factbased insights and market drivers, translate them into compelling growth strategies and execution playbooks. Ensure propositions are relevant, winning for the local RCUs and are instrumental in the delivery on the growth ambitions.
Develop / optimise the business unit go to market strategy based on local opportunities
Help formulating the future strategic directions for lifecycle management, innovation and new product development

Key responsibilities:

Development of overall brand strategy, brand positioning, brand book (with guidelines for localisation), core imagery, core imagery, concepts and overarching campaign strategy by cocreating with Local Brand Managers
Cocreating core Global content (with local Brand Managers) that is later disseminated for localisation
Campaign development including campaign key visuals, message platform, and channel strategy
Coordination of Local Brand Managers to appropriately localise content and ensure successful RCU implementation; accountable for final review of local brand content prior to local sign off
Forecasting and demand planning that informs brand decisions and lifecycle management and ensures consistent supply to market in line with local requirements
Brand budget allocation across RCU's and Local Brand Teams, specific to marketing activities
Growth of the brand and / or launch excellence
Stakeholder engagement and KOL relationships for international KOLs

TECHNICAL SKILL & EXPERIENCE

Extensive experience in senior professional positions within industry with experience across multiple countries
Masters degree or equivalent
Thorough knowledge of marketing and regional market dynamics, healthcare systems and codes
Experiencing of managing P&Ls
Excellent strategic marketing planning skills and ability to develop lifecycle plans (at relevant stage)
Excellent written and spoken English, as well as very good knowledge of MS Office

COMPETENCIES

SHAPING / LEADING / IMPACTING / CONTRIBUTING

Communication
Promotes Norgine's culture and values through appropriate communication styles and methods, taking into account language and cultural differences

Change
Identifies developments and business priorities within area of responsibility and translates into strategic change requirements. Interprets Norgine-wide change strategies and impact on area of responsibility and develops processes to enable change.

Leadership

Makes clear decisions individually within area of responsibility, and collaboratively in complex, sensitive or high impact situations, ensuring employees understand decisions taken.

Able to take tough decisions to benefit the business

Excellent leadership and influencing skills able to operate at a senior level in a matrix environment to influence and lead local BU Managers

People & Relationship Management
Readily shares knowledge, skills and experience to improve others' outputs

Delivery
Drives overall business results within business unit, and contributes to overall Norgine-wide success.

Personal Effectiveness
A strong will to succeed with strong analytical skills combined with creativity and a structured way of working

Proactive with a focused and structured approach to work, whilst maintaining flexibility to respond to changing circumstances at short notice

Makes clear decisions individually within area of responsibility, and collaboratively in complex, sensitive or high impact situations, ensuring employees understand decisions taken.

Able to take tough decisions to benefit the business and has a positive impact across Norgine.