Content Editor, De/nl - Hamburg, Deutschland - H&M

Beschreibung

Stellenbeschreibung

Your heart beats for digital communication and you are eager to define a seamless customer experience? You are passionate for digital channels, reaching a broad audience with strong communication and see yourself in a role contributing to added customer value, a strong brand and digital growth?

Content creation

Be fully immersed in the local daily customer communications plan to understand customer need, purpose and effect of local activities in Germany & Netherlands
Closely collaborate with E-commerce teams to create the best customer relevant content, optimized for customer target groups, channel characteristics and best practice

Content coordination

Brief & coordinate with Regional Production Agency so they can execute translations, versioning and publishing of local content
Coordinate between stakeholders for different communication needs like Media specialists, E-commerce team and Regional production hub when it comes to locally created content
Coordinate with the Global Media team to ensure that the latest guidelines and templates are used

Analysis & Follow up

Strategical and analytical mind set
Conduct analysis on how the local content performs for the different customer target groups and visualize learnings in a sharable format on a weekly and/or monthly forum
Share content insights & learnings with local, regional and global teams

Customer targeting

Be fully immersed in the different customer target groups to understand how content should be crafted and composed in the most relevant way
Based on customer insights and data, secure that the content created is what the customer wants and what creates the best effect towards the set KPIs

Education

Background in E-Comms, Digital Marketing and/or Creative Copy Writing

Experience

E-Comms / content creation experience from fashion retail and/or creative agency
Experience from writing copy and adaption of content masters for digital channels based on a global communication plan
Strength in coordinating of many stakeholders and teams
Few years of working experience in online roles in agency or client side (preferably within fashion)


Skills:

Good analytical ability and insights driven
Visual eye for composing content stories and assets according to tone of voice, brand guidelines and templates
Good knowledge of working in creative tools and MS Office package
Structured, organized and efficient
Strong cooperation with local and global teams, therefore fluent in English is a must
Great copy writing skills in German and/or Dutch and previous experience in Jira are a plus
Hamburg, Germany
Spitalerstraße
Art der Tätigkeit
permanent

We're more about personality and competence than qualifications, so don't worry if your skills aren't a perfect match.

We are looking to have a mix of people that work in a way that optimizes our decision making, team performance and ultimately helps us reflect, respect and relate to our employees and customers.

If you feel that we can make a difference together and your experience and skills fit this position, then we are looking forward to hearing from you