Gear Product Launch Coordinator - Koblenz, Deutschland - Canyon Bicycles

Canyon Bicycles

Geprüftes Unternehmen

Koblenz, Deutschland

vor 3 Wochen

Geschrieben von:

Lena Wagner

beBee Recruiter

Beschreibung

Canyon is a world leading Manufacturer of Road, Gravel, Triathlon, MTB and Urban Bicycles
- located in picturesque Koblenz, Germany. Our direct consumer approach sets us apart from our competitors. We prioritise delivering the very best
- in product, quality and service at all times.

Constantly exploring new paths enables us to stay ahead of the game and drives us forward.
Now more than ever, we are on the lookout for talented individuals who are prepared to help us shape the future of riding.

THE ROLE:

To bring our "bikes to life" we are activating a collection of Canyon designed parts and accessories or GEAR WORLD to enhance and complement our bikes.

As the Gear Product Launch Coordinator, you will be responsible for creating and executing a plan for product launches; with the core element being the creation of the Product Detail Page (PDP).

The position reports to the Gear Content Manager and is focused on following their direction for planning and creating content; all according to the product launch timeline.

YOUR JOB AS PART OF THE CANYON CREW:

Be responsible for the execution of Canyon's Gear PDPs for all categories through effective content gathering; from the product development team, marketing, photo studio, copy writing resources and the digital team, for all our products within our three main categories; components, accessories and clothing.
Using the process and tools with the Gear Content Manager, develop a strategy & execute a plan and timeline for the Gear Customer Journey and PDP experience that drives the growth of categories in our web shop
Optimize the PDP creation tools for Gear Products covering priority categories, products and coordinate with Gear marketing and digital to meet prescribed timelines for all products
Work with the Gear sales data analytics team to define the strategic efficacy of Gear PDPs for products linked with strategy, crossselling data, recommendations and collections
Work with SEO, CRM and Digital to define customer groups and design and execute PDPs with postpurchase marketing and engagement strategies that drive cross

- and up-sell revenue

Work with Gear marketing and Digital to create new landing pages, collections and bundles; supported by our PDPs; based on customer search terms including direction for page structure & layout, color variations, product photography, specifications, component descriptions, design videos, product UPS's, and features
Coordinate with Gear and Bike Marketing to use our sponsored teams and athletes; where appropriate in our PDPs, to help position and add appropriate assets for further sales/interest about our Gear products

HOW YOU BECOME PART OF THE RACE:

Passion for pushing the boundaries and opportunities for the consumer in marketing combined with ecommerce, embrace change and proactively look for solutions in challenging situations
Have a university degree in business or a comparable qualification, with at least a bachelor's degree
Have worked several years in a dynamic and fastpaced environment specifically with the processes of marketing and ecommerce
Excellent analytical skills in order to assess the performance of the categories and make informed decisions
Organize your workload efficiently based on the revenue contribution to the business but also growing trends
Advanced experience in Excell and Photo Shop
Working knowledge of Sales Force suite of programs is helpful but not a prerequisite
Excellent English skills, you communicate clearly with different stakeholders and possess confident negotiation skills

HIGHLIGHTS ON YOUR CANYON TOUR:

Fair and performancerelated remuneration as well as Christmas and holiday bonuses
30 days holiday per year for a good worklife balance
Relocation service
Flat hierarchies and the opportunity to be part of a growing and innovative company
From a pool of over 170 current Canyon bikes, you can take your current favorite home with you on loan our test bikes exclusively for employees allow you to literally experience our entire portfolio
Canyon Crew Rides (employee tours after work) and employee events (Christmas party and summer party) for an excellent team spirit
Bikes and accessories at attractive employee conditions
Subsidized meals in our bistros to fortify yourself
Individual career and training opportunities for personal and professional development
A wide range of tasks, tangible products and a sporty team atmosphere in an exciting environment with nice colleagues await you
Very good accessibility by bike or public transport, plus companyowned parking facilities
Your benefits can vary slightly depending on where you work.

WHAT SETS US APART:

Our commitment to riding is contagious that's what you notice when you start working at Canyon. It's essential that our employees feel fully engaged with their work so that together we can achieve the high standards we set for ourselves,