Marketing Automation Specialist - Berlin, Deutschland - ON RUNNING

ON RUNNING

Geprüftes Unternehmen

Berlin, Deutschland

vor 3 Wochen

Geschrieben von:

Lena Wagner

beBee Recruiter

Beschreibung

Work closely with regional counterparts to enable a more impactful activation and A/B tests while maintaining global automations framework. Ensure that country and region-specific regulatory compliances are in place

Lead the partnership with our vendor Wunderkind and the ideation and activation of exceptional campaigns focusing on subscriber growth and behavioural triggers i.e.

abandonment flows

Deep dive into user data and analyse customer behaviour to create targeted strategies that drive desired behaviour and regional optimisations e.g.

through segmentation, personalisation, identifying new touch points and further optimisation of existing flows
Lead the maintenance and optimisation of On's referral program
Collaborate with different teams and channels to ensure high standards of design & copy, a coherent customer experience and always putting the customer first
Define and continually refine key performance metrics to measure overall CRM effectiveness building your own dashboards and reporting

Your Story:

You have a strong desire to innovate and contribute to the success of On and comfortable to work in a fast-paced, high performance environment managing and tracking multiple projects at once
You have exceptional collaboration, communication and relationship-building skills working effectively across functional teams with digital marketeers, growth teams, designers, engineers, data scientists and content editors
You're happy to step out of your comfort-zone and learn new skills
You can see the bigger picture, but you know it's the fine details that really matter.
You have expert knowledge of database management and proven experience in segmentation and audience targeting, analysing large sets of user data and the ability to turn findings into meaningful actionable insights
You have a strong understanding of the marketing technology ecosystem and a good grasp of what role each piece of technology plays
You have experience working with Sailthru, Wunderkind, Looker (or similar tools). An interest towards HTML/CSS is considered a plus