Head of B2B Marketing - Munich, Deutschland - AutoScout24

AutoScout24

Geprüftes Unternehmen

Munich, Deutschland

vor 1 Woche

Geschrieben von:

Lena Wagner

beBee Recruiter

Beschreibung

A career driven by you
Join AutoScout24 Group and experience life in the fast lane. We're not just leading the market; we're creating it. We're constantly innovating, evolving and transforming things for our customers. We're driven, ambitious and determined to do our best work, together.

For a career that doesn't stand still, where you can put your ideas in the driving seat and change the way the world moves, join our global community.

You have several years of experience in B2B marketing/communication and campaigns? You think holistically and data-driven? You are strong in building and maintaining good customer relationships?

Then join us as our new
Head of B2B Marketing (M/F/d) and lead our B2B and Product Marketing

What you'll do:

In this key role you will
develop our strategies and
translate them
into successful on
- and offline marketing
campaigns. You will also
lead AutoScout24's efforts
to establish ourselves as
thought leaders in digital car-trade across Europe and improve the way we
communicate our value proposition and product offering to our customers. You will work very closely with multiple teams from our Product, Sales, Strategy and Communication departments.

Leading and developing our Customer Marketing team
Developing and defining our B2B and Product Marketing Strategy
Develop and iterate new Customer Marketing formats to engage with our customers
Translating market and internal stakeholder requirements into a B2B marketing agenda that supports the growth of our business
Designing, planning and implementing campaigns to activate and retain our customers across all channels (online, offline, trade fairs, events, social media,)
Monitoring, tracking and evaluation of campaigns and implementing the results into new strategies
Establishing clear value and ROI driven communication to car dealers, incl. explaining our product suite as well as data driven argumentation of value delivery
Creating and producing state of the art sales collateral and a portal to explain our product suite and value
Leading the work around thought leadership in digital car trade incl. generation of knowledge (studies, surveys etc.), creation of assets and delivery of dissemination formats (webinars, conferences, insights platform)
Close crossfunctional collaboration with product, sales and communication teams
Budget planning and control

What you'll bring:

Analytical background and strong strategic and conceptional thinker
Several years of experience as a
B2B Marketing lead as well as in B2B and product marketing (
focus on B2B ist a must, ideally in a technology company)
Knowhow in translating a B2B marketing strategy into successful online and offline campaigns in a KPIoriented way you think and work analytically and datadriven
Solid track record of ROI and value proposition driven B2B communication to professional customers, ideally in a technology environment
Knowhow in producing and communicating thought leadership content that is highly engaging & relevant for professional customers
Experience in driving crossfunctional collaboration across the organization to deliver the best outputs possible
Passion about people management and developing your employees by actively opening up space for them to grow

-
Very good German and English skills, both written and spoken

A culture of growth

With over 50 nationalities represented, we're proud to welcome people of all backgrounds to our growing community, and we're always finding new ways to help people feel welcomed and included.

Here, you'll have the tools, training and support you need to work in a way that suits you, learn new skills and reach your potential.