Growth Marketing Lead - Berlin, Deutschland - GetYourGuide

GetYourGuide

Geprüftes Unternehmen

Berlin, Deutschland

vor 2 Wochen

Geschrieben von:

Lena Wagner

beBee Recruiter

Beschreibung

About GetYourGuide:

GetYourGuide is the globally leading marketplace for unforgettable travel experiences. Travelers use GetYourGuide to discover the best things to do in a destination.

Since its founding in 2009, travelers from over 170 countries have booked more than 80 million tours, activities, and attraction tickets through GetYourGuide.

Powered by a global team of over 700 travel experts and technologists, we are headquartered in Berlin and have 17 local offices around the world.

Visit our careers website to learn more.

The role:

We're looking for an experienced B2B growth marketing leader to ramp up the supply side of our marketplace.

Our suppliers are experience creators running guided tours, food experiences, day trips, city cruises and many more. You can familiarize yourself with our supplier offering here.

The role's scope is scaling the mid and long-tail experience creators. This is an
individual contributor role (at the moment) with high business impact that was already proven.

You will:

Own acquisition: define channels priority for testing, execute to reach productchannel fit, work on CRO and registration experience
Own activation: define largest bottlenecks in activation experience, build CRM and DRIP comms to help suppliers navigate through the funnel together with the product team
Do market and UX research to identify the priority roadmap for yourself and inform product teams on your hypotheses
Prioritize and Execute together with Product and Business teams to reach common objectives

Who you are:

5+ years of prior experience in a growth marketing or similar role
Excellent understanding of growth loops, growth models, and funnels
Operational (able to execute independently) knowledge of 12 marketing channels (e.g. paid search, seo, referral, etc.)
Selfsufficiency and ability to execute on experiments in a hacky, scrappy manner to increase the velocity of experimentation
Preferable: prior B2B experience or great understand of core B2B growth marketing operations
Bonus: marketplace experience

Examples of initiatives you might be running:

Building a referral program from the ground up
Creating CRM experiments to overcome the main funnel bottlenecks in the activation flow
Preparing and executing on partner marketing campaigns to drive signups through travel B2B SaaS

How we set you up for success:

Invest in your development with an annual personal growth budget
Create a comfortable workspace at home with an annual home office budget
Become a part of our success with virtual stock options
Enjoy flexibility with a hybrid workfromhome and telecommuting policy
Save on transportation costs with discounted public transportation tickets
Support your loved ones with generous maternity and paternity leave policies

And more...

We look forward to hearing from you:

We are an equal-opportunity employer:

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