Head of Global Brand Management - Essen, Deutschland - DB Schenker Arkas Nakliyat ve Ticaret

DB Schenker Arkas Nakliyat ve Ticaret

Geprüftes Unternehmen

Essen, Deutschland

vor 3 Wochen

Geschrieben von:

Lena Wagner

beBee Recruiter

Beschreibung

Location

Essen, Nordrhein-Westfalen, Germany

Career Level

Management & Executives

Employment Type, Work Type

Full time

Publishing Date, ID-Nr.

Jun 26, 2023, 218720

Your tasks

DB Schenker is seeking a new Head of Brand Management (*). In this position you will be responsible for managing the global DB Schenker brand and marketing project activities.

You will lead a small team of experts at the Global Competence Center Brand Management, providing guidance for the Marketing and Communications organizations in the Regions and Clusters around the world, and further developing the brand in terms of positioning and creative campaigns.

Through your activities you will contribute significantly to the corporate success of the global DB Schenker brand and campaigns.

Your responsibilities will include:

Brand management in accordance with marketing plan: Further develop our unique brand positioning, and define and implement DB Schenker selling propositions for campaigns in a creative and inspiring way
In close collaboration with other Marketing & Communications Global Competence Centers and creative agencies, develop, manage and evaluate global campaigns that highlight the core messages of DB Schenker
Installation and further development of Corporate Design Manuals & definition and implementation of a Tone of Voice
Further create and deploy a Brand Asset Pool / Artwork Library for use in advertising across all channels
Define, develop and monitor persona strategy and corresponding messaging, media and channel strategies
Enable, support and monitor implementation of Corporate Identity and "onbrand" activation for Business Units, Vertical Markets and Regions

Requirements:

Requirements:

Degree in business administration, graphic design, brand management, marketing, or related fields
Experience in a comparable position
Strong leadership skills in managing a team focused on brand management and creative campaigns
Extensive experience in traditional and digital B2B marketing management
Indepth understanding of Corporate Identity dynamics and tools for global enterprises
Strategic thinking, problemsolving skills, and strong business acumen
Proficiency in commercially oriented digital marketing tools and analytics
Excellent interpersonal skills, ability to lead and motivate crossfunctional teams
English proficiency, German and additional European languages are desirable

Benefits:

Work-Life-Balance
Für diese Position ist eine flexible Gestaltung von Arbeitszeit/ -ort möglich, z. B. die Ausübung in Teilzeit oder das tageweise mobile Arbeiten von zu Hause aus.

Unternehmenskultur
Bei DB Schenker sind wir stolz auf die Vielfältigkeit unserer Teams und entschlossen, diese weiter voran zu treiben.

Innovatives Arbeitsumfeld
Unser modernes Bürogebäude bietet Raum für innovatives Arbeiten.

Offer:

At DB Schenker, you are part of a global logistics network that connects the world. A network that allows you to shape your career by encouraging you to contribute and truly make a difference. With more than 76,000 colleagues worldwide, we welcome diversity and thrive on individual backgrounds, perspectives and skills. Together as one team, we are Here to move.

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