Head of Marketing - Munich, Deutschland - 4

Geprüftes Unternehmen

Munich, Deutschland

vor 1 Woche

Geschrieben von:

Lena Wagner

beBee Recruiter

Beschreibung

As our Head of Marketing (m/w/d) you drive transformative growth and brand prominence through strategic, innovative, and customer-centric marketing initiatives.

You will lead a high-performing team of marketing experts and designers and create compelling campaigns through creative excellence and data-driven insights to foster meaningful customer relationships, and elevate 4.screen's market position.

Tasks

Managing and leading a team of marketing experts, nurturing their professional growth, and maximizing their potential. You will provide guidance, support, and feedback to ensure the team's cohesion and effectiveness.
Crafting and executing a comprehensive marketing plan aligned with our business objectives encompassing PR, Events, Content, as well as Brand and Design. You will foster strong relationships with media outlets, publishing companies, strategic partners, and customers to amplify our presence.
Managing and nurturing both internal and external relationships with strategic partners, customers, and marketing agencies, capitalizing on collaboration opportunities and captivating narratives. Your expertise in building relationships and pitching stories across various channels will be essential.
Creating innovative marketing campaigns and communication materials, including press releases, interviews, media statements, visual content, and more; to enhance our brand awareness and positioning across partner and customerfacing channels.
Monitoring and analyzing KPIs and preparing comprehensive reports to measure the effectiveness of our marketing efforts. You will use datadriven insights to optimize and improve our marketing strategies continuously.

Requirements:

Bachelor's or master's degree ideally in the field of marketing, public relations, communications, or a related field.
8+ years' proven experience leading marketing campaigns and PR initiatives in media, corporate, or agency settings. Knowledge of the DACH region will be advantageous.
5+ years' proven experience leading Marketing teams.
Indepth knowledge of the media landscape and the confidence to build strong relationships with journalists, influencers, and partners.
Great understanding of the mobility, marketing, and tech sectors to be able to develop and implement effective marketing strategies.
Expertise in the management of media monitoring tools as well as reporting to be able to track and analyze the impact of our marketing efforts.
Handson attitude and keen attention to detail will ensure the successful execution of marketing initiatives.
Excellent communication skills in English; fluency in German is valued.
You are based in Germany, preferably Munich or Berlin, to coordinate and collaborate effectively with the team and stakeholders in the region.

Benefits:

Have an impact on an international and collaborative team of talented people who love what they do.
Enjoy an openminded culture with room for growth and the ability to bring in your own ideas.
Work on a product that is used daily by millions of drivers in an increasing number of countries.
Grow professionally through frequent knowledgesharing sessions and our growth & personal development framework.
Use modern tech (MacBook or Lenovo ThinkPad) in your daily work.
Relax during your 30 days annual leave (+ public holidays).
Enjoy an open office in Munich's vibrant Schwabing district or meet up with colleagues in our coworking space in Berlin.
Enjoy free coffee, beer, and snacks at the Munich office.
Benefit from our flexible working hours and our workfromhome policy.
Have fun at regular Team Events, Quarterly Team Challenges, Pizza Nights, Game Nights, etc.

We stand for equal opportunity for everyone and value diversity. Therefore, we encourage an open and inclusive working environment where you can be exactly who you are.

We truly believe that individual strengths and personalities make a great contribution to our success story.

Hence, even if you don't fulfil all of the points above but believe that you are still a great addition to our team and 4.

screen a place you'd love to work at, we can only encourage you to apply

About 4.screen

The 4.screen Mobility Experience Cloud (MXC) provides a fully standardised interface for real-time location-based interaction with every driver, of every car brand, worldwide.

Car brands, navigation system, and mobility service provider integrate 4.screen APIs into their systems to enable billions of interactions every day.

Drivers benefit from a wide variety of useful services such as relevant in-car recommendations, better in-car content, and access to exclusive offers.

Businesses of all sizes are using 4.screen technology to increase the visibility of their brand or location by offering useful content to drivers.

4.screen is headquartered in Munich and has the world's leading brands as customers.

Our team at 4.screen consists of a mix of young talents and industry exp