Marketing & Communications (Senior) Specialist for - Duesseldorf, Deutschland - Boston Consulting Group

Boston Consulting Group

Geprüftes Unternehmen

Duesseldorf, Deutschland

vor 3 Wochen

Geschrieben von:

Lena Wagner

beBee Recruiter

Beschreibung

WHAT YOU'LL DO:

As a highly motivated
Marketing & Communications (Senior) Specialist In the Strategy & Campaigns team focusing on digital and tech (D&T), you'll design and drive our campaign strategy for Central Europe (CE), which is the engine of all D&T-related content.

You'll activate the D&T campaign across channels internally and externally while accompanying the execution of the campaign.

The design and activation of the campaign will be in close collaboration with BCG's CE Marketing & Communications Leadership Team, CE Leadership Team, and Global Marketing Team.

Your main responsibilities will include developing the D&T vision and yearly positioning master narrative with key themes, capabilities, goals, and performance indicators for the campaign, while communicating and steering D&T messages in a 360-degree approach across all channels internally and externally as well as in local markets in CE and elaborating guardrails, communication frameworks, and timelines for the appropriate channels.

You'll also elaborate relevant key messages for D&T that will serve as a guiding principle to build synergies for all channels, and you'll create and interpret thought leadership content together with topic experts, practice area management teams, and editorials by leveraging existing knowledge from different BCG teams and entities in combination with press screenings and collaboration with relevant (external) stakeholders.

Finally, you'll build a network of external and internal partners regarding D&T, establish a system to make relevant content accessible to channel owners, and create a metric to estimate the value and impact of the positioning campaign in close collaboration with Marketing Intelligence.

YOU'RE GOOD AT:

You know how to creatively shape content and media assets through the lens of a storytelling expert, making it attractive for various amplification channels.
You understand the themes shaping today's D&T in CE and the link to BCG's business priorities.
You impress with your initiative, high quality standards, and motivation, as well as your flexibility.
Your competent, professional manner earns you the respect of both inhouse and external stakeholders.
You are flexible, work well under pressure, and you're extremely reliable.
You're a great team player.

YOU BRING (EXPERIENCE & QUALIFICATIONS):

You have completed an academic degree with a specialization in marketing or communications.
You have three to five years of relevant work experience, ideally with a focus on digital and tech topics.
You are familiar with all common business and office tools and have experience using them for professional communication work.
Your written and spoken English and German language skills are excellent.

YOU'LL WORK WITH:

As part of the CE Strategy & Campaigns team, you will report directly to the CE Strategy & Campaigns Director.

Your team is part of the broader CE Marketing & Communications team and works closely with BCG's Marketing & Communications Leadership Team and the CE Leadership Team.

You will work collaboratively across teams, having interfaces with global and local team members across the company, including different business units and functional leaders such as Managing Directors & Partners, Marketing Directors, and peers within BCG's marketing function.

ADDITIONAL INFORMATION:

WHAT WE OFFER YOU:

GROUP SPIRIT

In the spirit of the Group, we're so much more than our daily business. You can also look forward to frequent teambuilding and office activities, from summer and sports to Christmas and social events.

WORKING LIFE

In the Group, you'll receive an attractive, competitive, and performancebased compensation package with fixed and variable components.
We support families with benefits such as taxfree subsidies for childcare expenses through bonus conversions.
Every now and then you just need a break. That's why the Group offers 30 days of vacation every year, in addition to an attractive flexibility program.
We also cover your commuting expenses up to a maximum amount.
New ways of working? They're nothing new to us. Our employees use hybrid models that combine onsite and remote work, supported by digital collaboration tools.
We have your future in mind—covered by our comprehensive insurance and retirement programs.

LEARNING CURVE

The sky's the limit? Our broad selection of training and development offers will help you grow day after day.

LIFESTYLE

Wellbeing is more than a buzzword for us. That's why we provide individual support through our Employee Assistance Program and mindfulness offers.
Out of the office and into the gym: A flexible gym membership with EGYM Wellpass is yours for the asking.
Need a pickmeup? You'll be happy to hear that free beverages and snacks are provided at all of the Group's offices, in addition to food vouchers for use with participating partner