Marketing Director Europe and Global Growth Markets - Rodgau, Deutschland - PerkinElmer

PerkinElmer

Geprüftes Unternehmen

Rodgau, Deutschland

vor 3 Wochen

Geschrieben von:

Lena Wagner

beBee Recruiter

Beschreibung

Why PerkinElmer?

Are you ready to be part of the team effort which helps improve the lives of millions of people and create a healthier world? When you work at PerkinElmer, that's exactly what you'll do.

From our dedicated scientists and world-class operations employees to our innovative R&D professionals and committed sales and service groups, we're a unique team of 16,000+ global colleagues who come to work every day knowing we're making a difference.

Through innovation, collaboration, and belief in our mission, we strive to create an inspiring and inclusive culture for our employees, so they can be their best and, together, create a better tomorrow.

Marketing Director Europe and Global Growth Markets (GGM) will lead and develop the EU and Global Growth Markets (GGM) Marketing Center of Excellence dedicated to driving sales growth across all regions through customer and distributor engagement.

Responsibilities:

Leads the EU and International Marketing Center of Excellence covering the regions: EU, EE, MEAT, CIS, SEA, LATAM.
Develop the marketing strategy for the region in alignment with key internal and external stakeholders.
Responsible for leading a team of marketing professionals including country marketing, events, marketing, operations and solutions portfolio managers.
Maximize the activation of new brand and name across multiples channels and events to maximize awareness and customer engagement.
Proactively engages with the direct and indirect sales teams to coordinate, communicate, and optimize the impact of marketing activities to drive lead creation and funnel development.
Oversee regional launch planning and own regional launch dashboards for new product, solutions and services offerings, coordinating and interlocking upstream with global teams and downstream with regional/local teams.
Oversee regional thirdparty relationships / sponsorships. Identify global synergies and opportunities to partner and grow with other regions.
Build targeted programs to activate pipeline acceleration through CRM and demand generation tools.
Provides insights to event planning to align with overall regional and country marketing strategy.
Formulate regional market sizing, segmentation and targeting strategies, rolling up to inform the global approach.
Create content adapted to channel partners, agents and distributors. Ensure the access and deployment of marketing content through tools and sales channels
Responsible for the marketing budget and aligning to the annual operating plan. Ensures the use of Allocadia.
Works and aligns with Digital & Communications COE as well the Global Segment leaders.

Basic Qualifications:

Bachelor's degree in the Life Sciences field (musthave),
MBA in Marketing and/or Business is a plus,
7+ years of experience leading direct reports,
5+ years of B2B sales and/or marketing experience, budget management, and project management,
Fluent in English,
A second language is a plus.
Global and/or Regional Marketing Experience in the Life Sciences or Diagnostic Field,
Experience in working in a multicultural and diverse team,
Experience in traveling and working in many countries.

Preferred Qualifications:

Strategic thinker, proactive and disciplined with processes,
Team player who thrives in a fastpaced, matrix organization,
Excellent written/oral communications,
Strategic, objectivedriven planning and reporting,
B2B sales cycle and how to identify opportunities to maximize demand creation, pipeline contribution and sales opportunity acceleration,
Demand creation implementation and deployment with marketing and sales,
Ability to build strategic plans and execute with rigor,
Digital marketing experience through CRM's and demand generation tools
Social media planning and execution,
Track record of working with sales teams and distributors,
Ability to manage and control a budget across several regions.