Senior Marketing Officer - Berlin, Deutschland - Global University Systems

Global University Systems

Geprüftes Unternehmen

Berlin, Deutschland

vor 1 Woche

Geschrieben von:

Lena Wagner

beBee Recruiter

Beschreibung

BSBI's mission is to educate students to effectively shape the future and become excellent leaders of tomorrow in an ever-changing business world.

It also aims to teach students to understand how businesses function and how economic success is generated. BSBI offers industry-relevant programs that focus on the development of practical entrepreneurial skills necessary for professional success. Located in the heart of Berlin, we are an international business school that offers academic excellence. We are a member of Global University Systems (GUS) and provide unlimited career opportunities for its students and staff.

Position:

The Marketing Officer will also take a hands-on role in measuring ROI, ensuring that campaigns are optimised and completed on time as well as tracked and monitored.

KEY ACTIVITIES & RESPONSIBILITIES

Supporting the senior members of the team in the development and execution of all marketing campaigns online and offline.
Providing research and understanding business strategy, our industry, competitors, key drivers and environment.
Delivering ROI on marketing and sales revenue targets
Achieving lead generation targets across all channels
Improving consumer journey across all touch points for both prospective and current students
Liaising with external partners to support in dual branded marketing communications and activities
Supporting and delivering ad hoc projects for the marketing team and group brands based on business needs and dependent on performance.
Integrating the social media and PR teams in line with all marketing activities
Liaising with the design, copy and brand teams to ensure brand consistency and delivery of all campaigns creatively
Working closely with Academics and key stakeholders alongside the rest of the Marketing team to develop engaging positioning for current/new programmes within the marketplace, both in Germany and internationally
Working effectively with the wider marketing department, including creative designers, copywriters and other marketing executives and managers to develop creative revenuefocused campaigns

Requirements:

Qualifications/Education - Marketing Degree (or equivalent)

Knowledge/Skills

Good communication skills, both written and verbal
Attention to detail
Effective project and time management skills
Selfstarter with drive and determination
Strong administration and organisational skills
Team worker
A high standard of computer literacy
Microsoft Office, Power Point, etc.
Ability to manage several tasks at the same time
Comfortable with working under pressure and towards targets
Events (desirable but optional)

Experience
2+ years' experience in a marketing-related role

CRM and Data Management experience

The post holder may be asked to undertake different or additional duties in line with business requirements at the request of their line manager.

There is an expectation that all employees will maintain the values of the Group and will comply with the code of conduct as well as equality and diversity, health and safety and safeguarding policies.

There will be an occasional need to undertake business travel between our locations in Germany (Berlin and Hamburg)

Other information:

What we offer

A highly talented, dynamic and international team
An inspirational way of working in a fastpaced environment and a high impact to shape our brand
Variety of tasks with plenty of potential for personal growth and career development
Opportunities to participate in internal courses and seminars.
Room for sharing your own ideas and their implementation.
Up to 30 days' vacation per year (starting at 27 plus one accrued for every completed year).

How to apply

The post holder may be asked to undertake different or additional duties in line with business requirements at the request of their line manager.

There is an expectation that all employees will maintain the values of the company and the Group it belongs to and will comply with the code of conduct as well as equality and diversity, health and safety and safeguarding policies.