Paid Social Specialist - Berlin, Deutschland - DEPT®
Beschreibung
For our office in Berlin or remotely possible, we are looking for a Paid Social Specialist (div/f/m) who is characterized by a high degree of openness and empathy and who is burning to further develop and, above all, to contribute his/her passion in the field of Paid Social.
Your tasks briefly and compactly mentioned:
- Development, set up and optimization of paid social campaigns across platforms like Facebook Ads, Instagram Ads, Twitter Ads, LinkedIn Ads
- Analyzing campaign data and generating reports to provide insights and recommendations for clients or internal stakeholders
- Regularly communicating campaign updates, performance metrics, and recommendations to clients, ensuring alignment and satisfaction
- Allocating and managing budgets for paid social campaigns to achieve optimal results, preparation of Paid Social forecasts and media plans
- Identifying and define target audiences for effective ad targeting
- Collaborating with design teams to create compelling visuals or videos for ad campaigns
- Crafting engaging and persuasive ad copy to attract the target audience
- Continuously monitoring campaign performance and making datadriven adjustments to optimize key metrics
- Implementing and configuring conversion tracking mechanisms, such as pixels or tags, to measure campaign success.
- Designing and running A/B tests to compare different ad variations, targeting strategies, or landing pages for performance optimization
- Technical support in the preparation of Paid Social pitches
- Support of our Paid Social Consultants in giving insights for presentations, analyses and reports
WHERE
- Remote: Germany, Netherlands, Spain, UK, Ireland, Switzerland, Denmark
YOU
- Have at least 2 years of experience in handson paid social projects
- Have collaborate skills for working with crossfunctional teams, clients, and stakeholders
- Think proactively and have a healthy amount of creativity as well as the fun to bring in own ideas
- Are characterized by a structured and analytical way of working
- Have a passion for Paid Social and are always up to date for news and trends
- Have deep expertise in paid social Platforms like Facebook Ads, Instagram Ads, Twitter Ads, LinkedIn Ads, Pinterest Ads and other relevant platforms
- Have a great understanding of numbers and KPIs and are able to control complex campaign set ups, budgets and results
- Are able to implement paid social strategies aligned with business goals, target audience, and budget
- Have skills in creating and leveraging audience segments to maximize campaign performance and ROAS
- Are proficient in analyzing campaign data and metrics to identify trends, optimize performance, and provide actionable insights.
- Have knowledge of implementing and tracking various conversion events using pixels, tags, or other relevant methods
- Are able to effectively allocate and manage campaign budgets to achieve desired outcomes
- Have a good knowledge of Pivot and XLS and know how to manage a product catalog, experience with data feeds, dashboard creation, tag management or basic coding is a plus
- Have a very good command of written and spoken English ( C1), German is a plus
- Don't panic. We know we're asking for a lot of skills, but not everything is required from the getgo. Ideally, we would like to see that you have a Tstructured profile and are keen to learn new skills and master new technologies.
WE OFFER
-
We love diversity
- At DEPT,we welcome talented people from every nationality, background, and orientation. We believe in an environment where everyone can be themselves and feel valued for who they are and what they do.
We love our environment and sustainability
- DEPT is B
- Corp certified. We care about society & the planet.
We love our Depsters
- DEPT cares about the mental health of our employees. We offer all employees mental health support through OpenUp a platform that offers free, anonymous, and unlimited access to 1on1 consultations and mindfulness sessions with certified psychologists online.
We love flexibility
- You can choose to work from home or from one of our offices.
-
We love to party
- Global gettogethers with your international colleagues at our (local) events plus the DEPT Festival and exciting future events
We love our clients
- A great client portfolio with exciting brands that want to grow together with us and rethink digital marketing in a futureoriented way.
We love development
- We provide an annual budget for your personal development
- Need a book? Want to participate in a webinar, or have gettogethers? Anything's possible
WHO ARE WE?
DEPT is a pioneering, global digital agency that creates end-to-end digital experiences for brands such as Google, KFC, Philips, Audi, Twitch, Patagonia, eBay and more
Our goal is simple:
build a culture that inspires the best work of your life. Work that he
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