Senior Director, Product Marketing, Ads - Hamburg, Deutschland - Google

Google

Geprüftes Unternehmen

Hamburg, Deutschland

vor 2 Wochen

Geschrieben von:

Lena Wagner

beBee Recruiter

Beschreibung

A person with disabilities will be given preferential consideration per local regulations.

Minimum qualifications:

Bachelor's degree or equivalent practical experience.
Experience with digital advertising and working with Google Ads products.
Experience in Marketing or Accountbased marketing with SMB client segment.
Experience driving development through developing and managing new customer acquisition campaigns and programs.

Preferred qualifications:

Experience building relationships with executives, influencing product and business decisions, and driving crossfunctional alignment on marketing plans.
Ability to analyze and distill data (including market, business, and customer data) into actionable insights and relevant marketing strategies.
Ability to operate in a fastpaced, dynamic, and complex environment, and to prioritize and advance multiple projects simultaneously.
Excellent written and verbal communication skills, including the ability to make the complex simple without losing key ideas and messages.
Excellent problemsolving and analytical skills.

About the job:

Google Ads Marketing aims to help advertisers of all sizes grow with digital marketing.

In this role, you will work within Google Customer Solutions (GCS) Marketing in EMEA and will work closely with the GCS EMEA Leadership team to ensure that marketing investment and strategy is aligned to GCS business priorities.

You will drive customer acquisition and lead teams developing acquisition plans to grow customers across direct, partner, and agency channels.

You will be responsible for developing cross-channel programs to drive adoption of products and/or increase intent and awareness of them.

This will involve leading a team of go-to-market professionals and working with markets across EMEA to develop programs to engage our customers that can scale across countries.

You will also work closely with Large Customer Sales (LCS) and GCS teams to develop large scale customer events to connect our customers with product experts.

You will work to build compelling value proposition that brings products to life and drives demand for in-person and digital experiences.

Know the user. Know the magic. Connect the two.

At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways.

Our job is to demonstrate how Google's products solve the world's problems-from the everyday to the epic, from the mundane to the monumental.

And we approach marketing in a way that only Google can-changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Responsibilities:

Align the Google Customer Solutions Sales team in EMEA and engage with regional leadership to ensure customer engagement marketing models are aligned to and supporting business priorities.
Develop and grow acquisition programs across multiple channels to bring more users to Google Ads products. Lead Google Partners program for agencies in EMEA including delivery of key value offerings.
Optimize and scale customer engagement marketing models crosschannel in EMEA.
Lead and partner with Google Ads Marketing teams and support them in building locally relevant gotomarket strategies.
Work with global marketing teams to shape the global ads small and medium business (SMB) product and program strategy. Partner with Sales, Finance, and Analytics leadership to measure and optimize EMEA Ads Acquisition and gotomarket marketing impact and investment.

Google is proud to be an equal opportunity workplace and is an affirmative action employer.

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.

We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law.

If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.