Specialist, Regional Marketing - Kaiserslautern, Deutschland - USO

USO

Geprüftes Unternehmen

Kaiserslautern, Deutschland

vor 3 Wochen

Geschrieben von:

Lena Wagner

beBee Recruiter

Beschreibung

U.S. Citizenship Required

Why join our team?
USO mission and exceptional team, around the world, make this a great place to work. We offer generous paid time off, including volunteer days and military leave.

We have an exceptional 401k match, great benefits including training/education reimbursement and really fun team members that put the mission first.

Working for the USO is more than a job. It's a calling. (Do what you like, like what you do)

Here is what an independent external survey told us:

97% agree they like the work they do
90% are satisfied with the pay and benefits
95% would recommend working here to friends and family
95% would recommend the USO services to a friend

Specialist, Regional Marketing and Communications is responsible for the development, implementation and execution of communications and marketing plans and strategies that engage and activate supporters and other stakeholders in defined regions and serves as a liaison between media organizations and the USO (working in collaboration with the USO Marketing & Communications Team).

The Specialist is responsible for supporting multiple facets of the USO's integrated PR and marketing strategy with a focus on building awareness of the organization, increasing engagement and loyalty with existing and potential supporters, improving USO programs' utilization by service members and their families, and growing audiences and generating donations within their defined region.

Principal Duties and Responsibilities (Essential Duties)

Under the direction of the Regional Vice President and the USO Marketing & Communications Team.
Serve as internal communications contact for their designated region to the USO Marketing & Communications team and to the Executive Directors and field teams. Participate in fullcycle media/communication and marketing planning, and project management including but not limited to identification of project needs, development and implementation of action plans, and measurement/evaluation of results.
Plan, research, produce, and update communication materials, including but not limited to, press releases, editorials, articles, and fact sheets for internal and external audiences at a variety of levels.
Develop or support the development of marketing materials in the region, including but not limited to, flyers, social media graphics, printed pieces, newsletters, advertisements, stewardship reports and other promotional items relevant to both internal and external stakeholders.
Coordinate the design, production and distribution of finished marketing and communication products that are within budgeted limits and consistent with USO brand.
Develop and maintain working relationships with key media contacts, writers, and external vendors. Research and develop media distribution lists.
Coordinate preparation, review, and presentation of briefing materials, including but not limited to talking points and backgrounders for use by USO Regional Vice President/President and other Leadership in preparation for media interviews. Serve as onsite media representative and in some cases the onsite spokesperson at assigned events and activities.
Support the development and execution of marketing and communications initiatives and partner activations within the region which can include promotion, coordination, content/story capture, media pitching, event logistics and reporting; act as local support for globalwide initiatives.
Identify and evaluate new marketing opportunities in the region; utilize the reach of partners, supporters, and other influencer channels to tell the USO story and meet USO public relations, marketing, and business goals.
Create content calendars, build, and optimize region webpages and execute social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification in collaboration with the USO Marketing & Communications team.
Ability to write strong, compelling content with a focus on storytelling to help promote the brand and bolster fundraising efforts.
Other duties as assigned

Job Specifications

Bachelor's Degree in Communications, Public Relations, Marketing, or related field.
5+ years work experience in a related role. Experience in digital marketing preferred.
Superior written communications kills, with the ability to tailor messages for relevant audiences
Relevant experience in a news media, agency, notforprofit, military, multicultural and/or global organization preferred with matrix reporting.
Strong interpersonal skills. Ability to interact with USO Leadership, the public and military audiences at a variety of levels with integrity and professionalism.
Ability to achieve desired results while working collaboratively in a team environment. Ability to manage and influence external vendors (i.e., PR consultants, photographers/videographers)
Must be punctual, organized,