Digital Tracking Expert - Munich, Deutschland - MediaMarktSaturn

MediaMarktSaturn

Geprüftes Unternehmen

Munich, Deutschland

vor 3 Wochen

Geschrieben von:

Lena Wagner

beBee Recruiter

Beschreibung

Your Tasks:

Responsible for the targetoriented, GDPR compliant use of marketing technologies as well as external advertising technologies (Google Marketing Platform, DSPs, DMP) in an international environment
Internal advisor (M/F/d) on the use and further development of the platforms and contact person (M/F/d) for the conception and implementation of digital AdTech for all MediaMarktSaturn countries and marketing teams
Supporting business units as the first point of contact for any issues related to the execution of digital campaigns
Creation and alignment of central tracking concepts based on business requirements
Implementation and roll out of Google Analytics 4 and serverside Google Tag Manager
Development of tracking

- and webanalytics solutions with JavaScript, HTML, SQL, Python, Terraform, HTTP und APIs

Your Profile:

Graduation in business informatics, business administration, informatics or similar
Professional experience in online marketing, digital media campaigns, programmatic advertising and common advertising technologies (GMP / DSPs / DMPs)
Experience in using Webanalytics (ideally GA4) and Tag Management tools
Experience in HTML / CSS and JavaScript is a plus
Very good analytical and conceptual skills coupled with organizational and presentation skills
Very good English skills, German is a plus

About Us:

In our domain Customer Attraction and Retention we work with 9 different product teams and stakeholders from Marketing, E-Commerce, Digital Advertising and Customer Experience to build the future of customer omnichannel communication.

We have an end2end responsibility to collect, transform, stich, enrich and build ml-based models to enable and improve our customer communication at all channels.

Additional Benefits:

Job Infos:

Location:
München

MediaMarktSaturn Marketing

Department:
HQ - Marketing & Communication

Entrylevel:
Professional Level

Type of Employement:
Full Time

Working Hours: 37,5

Persona:
Job Requisition HQ Employee

Recruiter:
Lina Ebert

Recruiter:
Lina Ebert