Head of Communications for The Europe Cluster - Frankfurt am Main, Deutschland - Citi

Citi
Citi
Geprüftes Unternehmen
Frankfurt am Main, Deutschland

vor 2 Wochen

Lena Wagner

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Lena Wagner

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Beschreibung

Title:
Head of Communications for the Europe Cluster


Business:
Enterprise Services and Public Affairs (ESPA)


Division:
Public Affairs


Officer Title:
Managing Director (MD)


C-Grade:
C16


Location:
Frankfurt, Germany


Legal Entity:
Citi Bank NA Frankfurt (CBNAF)


Role posted until:5 April 2024


The Enterprise Services and Public Affairs (ESPA) team seeks to enhance and protect the reputation of Citi, its businesses, and the brand through communication with various Citi stakeholders, including our colleagues.

The Communications team is a nimble team in ESPA that covers a broad scope of responsibilities. In Europe this ranges from media relations to employee communications, branding, and community development.

The nature of the work is dynamic and the team partners with senior leaders and other members of ESPA across the world.

This is a high energy, hardworking and affable team.

We value colleagues who can anticipate what needs to get done and act accordingly - quick thinkers who can problem solve matters that arise unexpectedly, are intellectually curious, and who have high professional standards, strong judgment and deliver thoughtful work.


The Head of Communications for the Europe Cluster will report to the Head of Communications, International and have a matrix reporting line to the Europe Cluster and Banking Head.


Citi has an on-the-ground presence in 55 markets throughout Europe, and Communications has individuals or teams on the ground in 27 of those locations.


Core Responsibilities**:


  • Develop and execute an overarching communications strategy for the cluster, aligned with our Global Communications priorities. This will involve a comprehensive internal and external communications plan and encompass working with internal partners to support the bank's community development and institutional branding/sponsorship activities.
  • Lead daytoday management of the Communications network throughout Europe, providing guidance and assistance in developing and executing country strategies, while ensuring alignment with global plans and tracking performance.

Media Relations**:


  • Create and implement a comprehensive and proactive media relations strategy for the cluster.
  • Develop messaging on Europe's importance to Citi's overall international network, and proof points for Europe aligned with Citi's global narrative.
  • Cultivate strong relationships with key opinion leaders in national and international media across the cluster.
  • Ensure Public Affairs Officers nurture strong relationships with important media in their markets.
  • Ensure senior leaders at the cluster level, where appropriate, have working relationships with the key opinion leaders in national and international media.
  • Ensure spokespeople are media trained and well versed in Citi's narrative.
  • Manage all reputational risks; defend Citi's reputation in the media and escalate issues promptly.
  • Define and track measures of success; use metrics to inform strategy.

Employee Communications**:


  • Create and implement an internal communications and engagement strategy for Europe and the Europe Cluster Head. This strategy should be designed to help employees better understand Citi's purpose and strategy, identify with its values and how they contribute to the firm's wider success.
  • Partner with and act as a trusted adviser to stakeholders to ensure the internal communications and engagement strategy aligns with Citi priorities, communications plans and global standards.
  • Partner with Public Affairs Officers to roll out internal communications and employee engagement campaigns, build best practices, and share expertise.
  • Define and track measures of success; use metrics to inform strategy.

Community Development**:


  • Partner with the Citi Foundation for communications support for community initiatives including the annual Global Innovation Challenge.
  • Deliver high quality communications plans that resonate with employees, achieve social impact, help build Citi's reputation, and are aligned with Citi's global citizenship strategy.

Branding/Sponsorships:


  • Work with ESPA partners and the business to ensure Citi's branding and sponsorships activities in Europe are aligned with Citi's global standards.
  • Advise on local sponsorship and branding opportunities that meet both Citi's brand objectives and drive value for our businesses.
  • Through all communications, establish Citi as an employer of choice.

Risk and Controls:


  • Understand risks specific to ESPA and the role and comply with the roles and responsibilities defined by Citi's policies.

Development
Value

Experience/Knowledge:


  • Demonstrable public affairs experience working across jurisdictions.
  • Experience managing a team of people in public affairs, with responsibilities across multiple markets.
  • A track record of creating and executing a comprehensive public affairs strategy on a l
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