Junior Culture - Hamburg, Deutschland - Upfield

Upfield

Geprüftes Unternehmen

Hamburg, Deutschland

vor 2 Wochen

Geschrieben von:

Lena Wagner

beBee Recruiter

Beschreibung

As a Junior Culture & Brand Activation Specialist (M/F/d) at Upfield you will be part of shaping the future of food and supporting our iconic brands and fast-growing plant-based champions to act as pioneers in the high-paced food industry and in one of its key markets: DACH/IT.

Location:
Germany (preferably in or around Hamburg)

Hybrid

About the position

As a Junior Culture & Brand Activation Specialist (M/F/d), you will join a collaborative and fast-paced team that is driving the growth of our brands in a highly competitive market environment.

Main responsibilities:

Own the performance of your brand accountable for the P&L, marketing budget and for translating ideas into actions;
Leading and landing brilliant local execution in a 360 approach (digital, PR and instore) drive our brand awareness via owned and earned channels, brief our creative agency and be in full charge of our IG channel incl. influencer cooperations;
Build on category, customer and local insights to support in the definition, implementation and steering of local growth plans;
Analyze brand performance and translate learnings into recommendation for action (using tools such as Nielsen, GfK, Kantar, product tasting & testing);
Stay up to date with industry trends and competitor activities; conduct market research to gather insights on our target audience, consumer behavior, market trends and product performance;
Support in developing the product innovation plan and drive its implementation; this includes market analysis, close collaboration with R&D, as well as the preparation of key trade materials;
Collaborate with crossfunctional teams including retail sales, foodservice, R&D and supply chain to drive and ensure alignment on the brand execution.

This role is an exciting opportunity to continue building and shaping an innovative and inspiring brand, especially with a focus on category development, shaping the portfolio and driving in-store sales.

By working in a collaborative, hands-on-deck team, you will be able to bring a lot of new and creative ideas to the table and bring these to life.

So, what does it take to be successful in this role?

Around 3 years of experience working in brand/trade marketing or consumer activation;
A creative mindset, with a passion for innovation, problem solving and brand building;
A selfstarter and handson mentality, naturally taking initiative and ownership;
You are a strong strategic thinker and can easily translate data / analytics into an actionable plan;
MS Office proficiency, especially PowerPoint and Excel;
We also encourage lateral moves from other functions if you have a strong passion for Marketing.

We operate in a global environment so fluency in both German and English is required.

About Upfield

We are the largest plant-based company in the world, and we believe in doing what's right for our people, our customers and the planet.

We're the #1 global producer of plant-based spreads, creams, and non-dairy cheeses, boasting over 100 brands, including RAMA, LÄTTA, BECEL and VIOLIFE.

We are a highly entrepreneurial fast-paced team running a multi-billion Euro business across 60+ countries with the mind-set of a start-up We are agile, creative, fast-to-market and obsessed with customers and consumers.

Our mission is to lead a "Better Plant-Based Future," and you can be at the forefront of this journey.

What's
next

Upfield_ is an employer committed to diversity and inclusion in the workplace and equal opportunities for all. We recruit based only on values, qualifications, performance, skills, behaviours, experience, and knowledge. We ensure job advertisements are free from unintentional bias._
No personal characteristics should be a barrier to joining _Upfield_. We prohibit discrimination and harassment based on race, _color_, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or other personal characteristics._

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