Germany Loyalty Lead - Bochum, Deutschland - bp

Geprüftes Unternehmen

Bochum, Deutschland

vor 3 Wochen

Geschrieben von:

Lena Wagner

beBee Recruiter

Ganztags

Beschreibung

Job summary

Job Family Group:

Marketing Group

How you can help shape the future:

As a key strategic pillar of bp's growth agenda, our mobility and convenience businesses are the shop window to our brand for consumers and businesses alike.

We are a brand with heritage for consumers and as the world transitions to low carbon fuel, we believe bp/Aral will continue to play a core role for consumers missions when they are on the go, be that for fuel, food and drinks for now, food and drinks for later, electric mobility, our business is changing and growing to future proof our brand.

The customer sits at the heart of our business' transition and as Marketing professionals, we want individuals who can play a meaningful role in shaping our offer and bringing it to life for our customers both in and out of store.

We are looking for professionals who can work in a fast paced and changing environment pivoting plans and resources to seek out value for both the short-term financial delivery and long term brand success.

In particular for this role, we are looking for a customer and commercial focused Loyalty and Marketing professional that thrives and delivers in a 24/7 fast paced and continuously changing retail business.

A Loyalty expert with deep knowledge and experience across all aspects of Loyalty program management and CRM, including strategy development, budget management, customer analytics and performance management and CRM/campaign execution within a retail environment.

Your new area of responsibility - challenging and future-oriented

Supports local and regional Loyalty Managers in Loyalty strategy design for the local market
Proposes/recommends local CRM strategy, based on global/regional CRM strategy and local Marketing strategy
Manages and owns execution of CRM strategy across all available platforms and channels, for all products and all customer segments
Manages the holistic contact plan operationalization across all platforms and channels, in line with our strategy, as well as strong alignment with internal and external stakeholders
Supports annual Loyalty (performance) planning: targets setting, campaigns planning, budgets allocation
Leads local performance management processes for Loyalty, CRM and any other Marketing campaigns, in strong collaboration with regional Loyalty team
Manages and prioritizes Customer Analytics (for Loyalty, CRM and any other Marketing campaigns) and insights related activities
Manages CRM budgets (ASP CRM only and CIM for all Marketing activities, incl. FGM and SGM) in strong alignment with Loyalty manager
Leads wider CRM Team (4 FTE) (incl. suppliers / partners)
Manages relationship with internal and external stakeholders when it comes to CRM operationalization
Actively seeks and applies best practices within area of expertise using all available tools and recommend improvements. Supports opportunities to drive value through cross country / regional activation programs

Your qualification profile - profound and passionate:

Essential Education:

Degree or equivalent level qualification
Preference for technical expertise and membership in marketing professional bodies eg Chartered institute of marketing

Essential Experience and Job Requirements:

5+ years in a marketing role with 2+ in a leadership role
Excellent customer analytics background/experience, a quantitative mindset
Demonstrated expertise in Loyalty and CRM programs
Demonstrated expertise in Direct marketing / Segmentation and contact plan set up
Experience in executing marketing programs and campaigns
Ideally European experience in Retail environment
Excellent marketing experience at all levels inclusive cross country
Demonstrated financial delivery capabilities (Budget planning, RCOP, Performance management)
Demonstrated 3rd Party management, ongoing relationship and performance management
English and German: verbal & writing skills

Work-life balance and what else speaks for us:

Flexible, hybrid and family-friendly working, at least 30 vacation days and programs to improve work-life balance
Very attractive basic remuneration plus bonus payment, participation in the share program possible, parental allowance as a oneoff payment, extra bonuses for special achievements, attractive company pension scheme, regular salary review, group accident insurance, relocation allowance in special cases, job bike, subsidised meals and more
Career and development opportunities as well as extensive internal and external subsidised training opportunities
Structured onboarding programs and buddy support
Match funding; bp doubles donations made by employees to charitable organisations and rewards voluntary time commitment
Employees can offset their personal carbon footprint; bp doubles this amount

We are committed to equality, diversity and the compatibility of work life balance People with a disability are given priority in employment