- Oversee the development and execution of media buying strategies across all digital, print, and broadcast channels
- Conduct in-depth market research and competitive analysis to identify target audiences, media landscape, and market trends
- Select and collaborate with media vendors to secure the most effective placements and optimize media spend
- Negotiate with media partners to acquire the best possible rates and terms, maximizing ROI
- Manage and track media budgets across multiple campaigns, ensuring cost-effectiveness and adherence to financial goals
- Implement advanced media buying techniques and optimization strategies to enhance campaign performance
- Monitor and analyze campaign performance using a variety of metrics, including traffic, leads, and conversions
- Prepare detailed campaign reports and present findings to stakeholders, providing actionable insights and recommendations
- Develop core brand strategies to maximise growth and presence
- Continuously refine and improve media buying strategies based on data, analytics, and market trends
- Directly manage and support the growing Media Buying team REQUIREMENTS
- Professional: Bachelor's degree in Digital Marketing or Business Administration is preferred.
- SEO knowledge and experience in the use of tools such as Ahrefs (desirable)
- Strong written and verbal communication skills
- Solution-focused, dynamic, proactive, and ambitious
- Proficient in MS Office, including Word, Excel and Outlook
- Strong project and time management skills
- Proven record in creating and nurturing strategic brand/media partnerships across global markets
- UK/US/Canadian/Australian native
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