Sports CRM Executive - Duesseldorf, Deutschland - Betway Group

Beschreibung

Kick-start your career in the online gaming world and experience the very latest in technology and innovation.

Do you see yourself as one of those "out-of-the-box thinkers", "Technical masterminds", "Outstanding creatives", or "Mind-boggling number crunchers"? If so, we want to welcome you to the Betway family and celebrate what makes you unique


The Department:
The Country Management Department is responsible for all aspects of the business for their particular region(s).

With the CRM team within the department responsible for optimising all stages of the customer lifecycle to ultimately retain the customers for longer, and ensure they are playing in a safe and responsible manner.

This includes the creation, segmentation and execution of campaigns, as well as the reporting on our main KPIs.


Purpose of the role:

The CRM Executive is responsible for executing the CRM strategy alongside their peers, with the ultimate aim of improved customer retention and therefore improved customer value and long-term growth.

The role will be key in further expanding our Below The Line & Above The Line CRM sports offering in Germany and Austria, particularly looking for opportunities to test and learn.

It will also involve collaborating with various internal stakeholders such as Trading, Country Management, Brand, Product and Creative.

This role revolves around the optimal use of technology and data to improve the effectiveness and efficiencies of CRM campaigns.

We are looking for a sports knowledgeable, enthusiastic, analytical, and accountable addition to our high performing team.


You will be responsible for:

• Managing campaigns with involvement in all aspects starting from planning, up until execution and then finally reporting,
• Being hands on with the Sports customer onboarding sequences to ensure new customers have the best possible experience in their early Betway lifecycle,
• Managing content creation with the help of the creative department,
• Ensuring the Betway websites are up to date and optimised, particular the mobile site,
• Troubleshooting of issues with automated comms and workflows,
• Reviewing and reporting on campaigns, looking to spot trends we can try to reverse or enhance,
• Scheduling the communications calendar with stakeholders in the same regional team,
• Implementing personalisation strategies based on a data driven approach,
• Managing the execution and delivery of new workflows around the full customer lifecycle,
• Continual tests to optimise all campaigns,
• Competitor analysis to better understand our positioning in the market.
• This job description is not intended to be an exhaustive list of responsibilities. The job holder may be required to complete any other reasonable duties in order to achieve business objectives._

Essential Criteria:

• Verbal and written German (proficiency level if not native speaker),
• Proficiency in English,
• Strong numerical and analytical skills,
• Passion for CRM and data insights,
• Good project management skills with focus on delivery,
• Ability to multitask and manage multiple assignments whilst liaising with a variety of stakeholders,
• Interest in sports popular within Germany and Austria preferably domestic and European Football, Tennis, US Sports and domestic equivalents.

Desirable Criteria:

• Experience in the Betting Industry,
• Exposure and good knowledge of a content management system and/or HTML,
• Knowledge of the D-ACH market,
• Strong problemsolving skills in understanding and diagnosing solutions,
• Experience with Excel in some capacity,
• Experience with Salesforce Marketing Cloud (Content Builder, Journey Builder etc.) or CRM systems of the same kind.

Behavioral Competencies:

• Our culture is underpinned by core values that are linked to key behavioural competencies. Along with the below behavioural competencies, these are essential for all employees in order for you to embed in and drive our culture forward. These competencies are _
• Adaptability, Ownership & Accountability, Initiating Action, Resilience, Team Orientation, Integrity and Innovation_