Data Scientist, Marketing - Berlin, Deutschland - KAYAK

KAYAK

Geprüftes Unternehmen

Berlin, Deutschland

vor 2 Wochen

Geschrieben von:

Lena Wagner

beBee Recruiter

Beschreibung

As an employee of KAYAK, you will be part of a global network that includes OpenTable and KAYAK's portfolio of metasearch brands including Swoodoo, checkfelix, momondo, Cheapflights, Mundi and HotelsCombined.

Many employees are dedicated to one brand, but we all have the benefit of using each others strengths and insights.

Together, we're able to help people experience the world through dining and travel.

The marketing measurement team's mission is to improve Kayak's ability to measure the efficiency of marketing efforts. This role works closely with marketing leaders to make better data-informed strategic marketing decisions. KAYAK, momondo, OpenTable, and other brands are used by over 400 million active users.

In this role, you will:

Experienced in marketing science measurement methodologies like Conversion lift on Facebook & geolift on Google, Marketing mix models, and Causal Impact
Experienced in end to end experimentation from formulating hypotheses, experiment design to collecting right data, doing power analysis to finally then completing and analyzing experiment results
Defining new methodologies and advanced analytics techniques to measure and optimize the marketing spend in a robust manner
Experiment on marketing channels, primarily in AdWords, Facebook, Television, and YouTube. Analyze results from the onsite A/B testing platform
Responsible for measurement methodologies and impact analysis for all marketing campaigns
Forecasting business critical metrics and helping marketing teams for optimizing budget allocation across marketing channels
Strong storytelling and presentation skills to understand and communicate in the language of business partners, mostly within Marketing
Ability to multitask and work on different projects simultaneously
Possess structured thinking to build standardized and scalable solutions while adhering to deadlines
Experience of working with kanban/scrum and agile framework is a plus
Bachelor's/Master's Degree in Engineering or Computer Science or Mathematics, Business or related areas required
Passionate about working with large, exciting data sets. Digital marketing, financial, and economic data is particularly relevant. Experience with AdWords, Facebook, and other paid marketing data is ideal. Timeseries analysis, econometrics, general linear regression models, hierarchical estimation are examples of particularly relevant background.
Extensive experience with data manipulation and extraction using relational databases (SQL)
Experience with building mathematical models for realworld events/scenarios
Ability to write high quality, scalable, maintainable code. (Python, R, Java)
Phenomenal communication skills

- capable of bridging business and technology

Benefits and Perks:

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Vacation: you accrue
30 days a year
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2 Wedding Days Off and
1 Moving Day:

One
Celebration Day per calendar year

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Social committee Join in and become involved in organizing/creating our fun office outings
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Meals: 2x Lunch Catering in Office
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Pension Scheme: Company pays 20% on top of the monthly contributions.
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JobRad: bike leasing with tax benefits
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Beer:30 Every Friday between 5:30-9:00pm (in office)

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Monthly commuting subsidy:

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In-house gym

Diversity and Inclusion:

LI - BB1