Product Marketing Specialist - Braunschweig, Deutschland - ZEISS Group

ZEISS Group

Geprüftes Unternehmen

Braunschweig, Deutschland

vor 2 Wochen

Geschrieben von:

Lena Wagner

beBee Recruiter

Your role

Support constant communication and drive awareness for all product lines within the responsible business unit based on a yearly communication plan
Collaborate closely with the Software and NCS Marketing teams as well as other members of the marketing organization
Support in rollingout global product marketing campaigns with a high customercentric approach and create a toolbox for global ZEISS Sales and Service Centers as well as other sales channels (partners, eshop, etc.)
Upload assets to the central data management system and coordinate the product marketing campaign across the different digital marketing channels
Actively support the internal implementation of a customercentric approach into the marketing organization
Work closely together with the national and international Marketing team to improve and make processes and workflows more efficient

Profile:

Bachelor's degree in business administration, marketing, communication, digital marketing, product marketing or related fields
First experience (a minimum of 12 years) in product marketing preferred of technical products with basic experience in designing and implementing product launches and customercentric marketing campaigns
Experience in successfully introducing new products in global & local B2B markets
Ability to understand complex topics and technical products
Basic experience in using the Adobe Creative Suite and other Marketing tools preferred
Good skills in creating catching content with clear messaging matching the ZEISS brand guidelines
Good organizational skills with ability to handle and prioritize multiple projects
Distinctive handson mentality as well as selfconfident independent working style
Strong team spirit and open communication capabilities paired with creativity
Business English and German fluently written and spoken

Your ZEISS Recruiting Team:
Sandra Vogel