Junior Digital Analytics Architect - Duesseldorf, Deutschland - Media

Media

Geprüftes Unternehmen

Duesseldorf, Deutschland

vor 3 Wochen

Geschrieben von:

Lena Wagner

beBee Recruiter

Beschreibung

We are looking for a
Digital Analytics Consultant to offer domain expertise and client support for our UK market.

You will work closely with stakeholders and various client-side departments to oversee design, development, and validation of Analytics data for the Google or Adobe Analytics platforms.

This role focuses on the design and implementation of customized analytics and attribution strategies as well as creating training and deployment processes that scale globally.

This includes the assessment of user-level data and integration with real-time technologies; formulating testing mechanisms to measure and optimize media performance; and overseeing the execution of recommendations for optimal performance across the wide base of paid and unpaid, online and offline media channels our clients leverage.

Responsibilities include:

Client Facing

Hands on implementation of clients' analytics accounts including properties, user management, dashboards, and reporting
Plan, design and implement data analytics across a portfolio of digital channels and platforms in the Google Analytics 360 suite or Adobe Analytics / Marketing Cloud
Architect clientside "source of truth" such as a Site Analytics and Marketing Intelligence platform or dashboard
Source key customer insights through data and testing to define KPIs and inform our digital campaigns
Establish standard process for client's digital properties to set up, maintain and track data for reach, engagement, performance and other behavior metrics
Translate the result of the attribution model/testing towards action partner with our internal team, to drive value across the Marketing channels being tracked; support diverse stakeholders by generating custom reports according to business needs
Work with developers and product owners to determine appropriate metrics and behavior to track new and existing properties
Nurture client understanding of the importance of building & testing an attribution strategy across media buys; act as a consultative resource to help clients understand what their own testing models should look like
Understand and deploy integrations between analytics platforms and external data from POS systems, advertising networks, CRMs, locationbased tracking, and offline paid media predominantly deterministic, potentially probabilistic models

Business Facing

Project manage account analytics efforts setting companywide best practices and processes
Drive towards higher effective rate between client value and costs; build efficiencies into repeatable processes and scale globally
Work with the Product team to translate business requirements into new products; Work with Sales team to translate products into outbound opportunities; work with Account Management team to R&D and Commercialize products
Educate Accounts, Sales, and Engineering teams on various analytics software to support fulfillment; train employees and offer platform expertise; define roadmap for longterm Customer Analytics needs

What you bring to it:

3+ years handson experience with Google Analytics 360 and Google Tag Manager
Fluent English is required
Installation & Architecture experience with Google Analytics (360), Adobe Analytics, VisualIQ, Convertro, Marketo, Segment, Drupal, Data Studio, C3, Salesforce, Target, Monetate, Optimizely, Google Optimize, Tableau, Looker, and any other analytics & visualization platforms
Able to read/write basic HTML/HTML5 /CSS/JavaScript, other front end languages (Python, NodeJS, PHP, etc.), and ability to query large databases (SQL)
Bachelor's degree in Computer Science, Management of Information Systems, Math, or Statistics/Economics
Excellent analytic, quantitative and problem solving skills with proven ability to deliver actionable insights
Able to relay technical requirements to engineers for execution of custom code
Experience reading API documentation and understanding the technical requirements for implementation with other platforms
Experience in tag architecture analysis and using tagging platform(s) to execute proper data flow
Ability to explain architecture proposals to nontechnical audiences and communicate business value of suggested ideas & plans
Passionate about working in an extremely fastpaced, demanding, and fluid startup environment as well as a desire to build a company up from an early stage

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About Media

Monks:
Media.
Monks is on a mission to create a new future for this industry. Our vision? Build everything with a belief that changing for good comes from changing who does the work. Yep, that means you.

Welcome to the party—one global, cross-cultural collective with a passion for using our skills to create better and a better world.

That's how we're able to connect the dots between data, content, digital media, and technology from everywhere we are—a true end-to-end model.

Joining the Media.
Monks collective means having the opportunity to crea