Senior Growth Marketer - Berlin-Kreuzberg, Deutschland - LFCA Umweltschutz e.V.
vor 3 Wochen
Beschreibung
Your Mission:
As Senior Growth Marketer at LFCA, you'll be the driving force behind all our member acquisition initiatives. You'll develop, implement, track, and optimize acquisition campaigns across multiple, primarily digital, channels. You'll own all of our growth initiatives and measure their success. You'll be in charge of creating a member acquisition strategy that supports our overarching business and impact goals. Ideally, all this will result in the acquisition of new members. In your role, you'll work together with our content, community, and product teams. Ultimately, you'll ensure our message reaches our target audience of climate action practitioners.
What will you be doing
Strategy
- Oversee the planning and development of our growth strategy
- Set and achieve growthrelated OKRs
Execution
- Prioritize creative, costeffective, and savvier acquisition tactics
- Partner closely with product, content, and community teams in all of your efforts
- Support with content marketing (blog, guides, Knowledge Hub), including copywriting and storytelling
Experimentation & Analytics
- Develop an experimentation roadmap to prioritize existing and identify new channels
- Continuously analyze performance to identify improvements
Your Profile:
- 5+ years of relevant experience in a growth marketing role
- Proven track record of successful acquisition efforts in a B2Bfacing company
- Handson experience with a number of channels. Familiarity with LinkedIn marketing is highly desired.
- Digitally savvy with a strong understanding of CRM, SEO, and analytics tools like Google Analytics, Google Adwords, Pipedrive, etc.
- Coach and player mentality with a mix of large company and small company experiences
- Fluency in English (both verbal and written)
- Selfmotivation and independence
- Bonus: Passion for enabling businesses to address the climate emergency
Why us?:
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Fair compensation: We have a transparent salary structure. The compensation for this role is set at Manager or Head grade (€40,000-60,000 per annum), depending on experience.
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Big impact: Your work will enable hundreds of companies across 40+ countries to tackle climate change, the defining challenge of our time.
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Tons of passion: Our team is _very_ driven and ambitious. As grounded optimists, we believe in a world where business leads the way on ambitious climate action, spurring boldness from civil society and government.
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Real empowerment: We have a flat hierarchy and enable you to grow like crazy. You will have an opportunity to demonstrably shape the direction of a leading climate community.
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Strong culture: We are a close-knit bunch. You can learn more about our values here.
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Rich network: There will be ample opportunity for you to learn about corporate climate action and network with senior executives and entrepreneurs.
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Office: We are a remote-first team with an office in Kreuzberg, the creative center of Berlin.
About us:
LFCA is a community of 3,000+ practitioners from over 40 countries driving climate action in and through their organizations. We help companies to move from awareness to action, focus on the right thing, and learn from one another.
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