Vp International Marketing Pluto Tv - Berlin, Deutschland - Pluto TV

Pluto TV
Pluto TV
Geprüftes Unternehmen
Berlin, Deutschland

vor 2 Wochen

Lena Wagner

Geschrieben von:

Lena Wagner

beBee Recruiter
Beschreibung

Pluto TV is part of Paramount Global (NASDAQ: PARA, PARAA) is a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic studios, networks and streaming services, its portfolio of consumer brands includes CBS, Showtime Networks, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Paramount+, Pluto TV and Simon & Schuster, among others. The company delivers the largest share of the U.S. television audience and boasts one of the industry's most important and extensive libraries of TV and film titles. In addition to offering innovative streaming services and digital video products, Paramount Global provides powerful capabilities in production, distribution and advertising solutions.


Already a success in the United States with over 20 million monthly active users, Pluto TV continues to grow also in Europe on a daily base - a major step in reaching our goal of entertaining the planet.

To get there, we are expanding our international team at our European headquarters in Berlin.

We are always on the lookout for enthusiastic self-starters, driven by the opportunity to be part of an innovative, collaborative, and fast-paced entertainment start-up.

Each Berlin-based team member is provided the opportunity to profoundly impact both Pluto TV's growth in Europe and the broader world of entertainment.


We are looking for a dynamic and innovative marketer to help grow awareness and value of one of our streaming brands Pluto TV and develop go-to-market programs.


About the role:


Reporting to the EVP & International GM of Pluto TV, this is a key role on the streaming marketing team in defining and executing our international marketing strategy across all international territories.

This VP will manage a growing marketing team fully dedicated to international and coordinate the marketing efforts and teams in all regions.

We seek to hire an experienced professional with proven track-record experience in developing marketing strategies with strong background in user growth and an inspiring leader who can bring sharp, sophisticated thinking to the team while elevating executional excellence both internally (strategies, presentations, memos, cross-functional collaboration) and externally (campaigns, creative assets).


This person must have strong written and verbal communications skills, the ability to influence others, a passion for branding, marketing, growth strategies, and strong cross-functional leadership.


Responsibilities:

Lead and inspire a team of Marketing Managers in charge of all aspects of marketing including: Performance Marketing, Acquisition, Engagement, Brand, Creative and Analytics;
Work closely with Pluto TV GM and leadership team to define the Marketing strategy, set clear priorities and measurable goals for the department, and define the investment and resources requirements to achieve goals and objectives;

Set the marketing strategy for the region: define balance across brand/service and performance marketing;
Drive full integrated Marketing and Communication tactics, bringing digital (with emphasis in programmatic and social media platforms) and offline media together to create powerful campaigns;
Create, lead and execute world-class marketing campaigns within a given time and budget;
Establish, implement, and measure the effectiveness of marketing campaigns that drive awareness and acquisition, engagement, and retention;
Develop, manage, innovate and lead strategies to drive audience, grow user acquisition and engagement;
Translate organizational strategies, objectives and business targets into successful plans, programs and campaigns using effective tactics and methodologies;
Delivering the Growth goals around users, CPA, WPU, LTV, Funnel efficiency, Retention and ARPU;
Develop and direct digital and social media marketing priorities & initiatives;
Coordinate with HQ team (marketing, products, growth) to leverage the growth stack and analytics tools;
Own and present to senior leadership key performance metrics around customer acquisition, cost per new customer and customer retention;
Work closely with the senior team, programming, sales, marketing, media relations, research, and all relevant key partners on all marketing related issues;
Support the Business Development function aligned to marketing strategy, research, and execution.


Requirements profile:

10+ years of leadership marketing roles in Media/Tech industry or Streaming and Digital environments;
Deep understanding of streaming video landscape in an international enviroment from a business perspective;
5+ years of experience managing teams focused on SVOD, AVOD or digital subscription services is preferred;
Solid understanding of creative positioning, media, advertising, and entertainment;
Track record of success in developing and optimizing marketing automation tools;
First-rate analytical & quantitative skills, with a demonstrated abili
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