Communications Lead Eit Health Germany-switzerland - Munich, Deutschland - EIT Health e.V

EIT Health e.V
EIT Health e.V
Geprüftes Unternehmen
Munich, Deutschland

vor 3 Wochen

Lena Wagner

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Lena Wagner

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Beschreibung
Communications Lead (M/F/d)
EIT Health Germany-Switzerland
EIT Health - Co-Location Centre, Munich

EIT Health, a Knowledge and Innovation Community (KIC) under the umbrella of the European
Institute of Innovation and Technology (EIT), is focused on supporting entrepreneurship, innovation,
and education, to promote healthy living, support active ageing and improve healthcare. EIT Health
brings together leading organisations along the entire value chain - smaller companies, larger
industry, excellent academic and research institutions, and public sector organisations. Together we
work toward a healthier Europe by removing barriers to innovation, promoting talent and education,
leveraging enabling technologies and exploiting big data. EIT Health has Central Offices (CO) in Munich
and develops activities across a network of regional Innovation Hubs (known as Co-Location Centres
(CLCs) in Munich, Paris, Dublin, Barcelona, Rotterdam, Stockholm and Vienna). In addition, the
InnoStars office in Budapest involves Partners from Hungary, Poland, Portugal and Italy. EIT Health
includes more than 130 partners.

About EIT Health Germany-Switzerland CLC

The CLC in Germany-Switzerland has 15 Partners - from leading companies and public health
organisations, renowned universities and research institutions across both countries. They collaborate
to realise EIT Health's mission to be Europe's leading innovation platform, facilitating longer, healthier
lives and more sustainable healthcare systems.

Role overview
EIT Health Germany-Switzerland CLC is seeking to appoint a Communications Lead, with a solid
reporting line to the CLC Managing Director and a functional dotted reporting line to the Central Office
Head of Communications & Events (under the supervision of the Director of Corporate Affairs).

The EIT Health Germany-Switzerland Communications Lead will be responsible for developing and
implementing an effective, strategically driven, proactive and reactive multi-channel regional
communication plan targeting diverse audiences and stakeholders to support the implementation of
EIT Health's Strategic Agenda.

communications professionals at all EIT Health CLCs and the Central Office in Munich, Germany. The
Central Office and Regional team share the accountability for devising the broader EIT Health
Communications Strategy against the organisational goals. However, the CO team drive the corporate
pan-EU EIT Health communications strategy and tactical plan and the Regional Communications Leads
have responsibility for the strategy and tactical plan at the local and regional level.

Objectives of the role

The main objectives of the Communications function at EIT Health are to:

  • Increase visibility and awareness of EIT Health amongst key stakeholders, its role, its mission.
  • Communicate the value and impact generated through the results of our portfolio of projects,
programmes and services in the healthcare and research and innovation landscape.

  • Position EIT Health as a thought leader in healthcare innovation and entrepreneurship arena.
The Communications Lead will lead and deliver the implementation of a comprehensive
communications plan that incorporates media and press office, digital and social, content
development and thought leadership. The post holder is required to provide specialist communication
advice, expertise and guidance to the region's organisational leadership and wider communications
function at both a strategic and operational level.

We're looking for a seasoned communications expert with significant experience of leading and
delivering proactive and reactive external and internal communications, ideally within the healthcare
or related industries. You will need strong experience in leading and managing communication plans
utilising a multi-channel approach with a proven track record of establishing effective working
relationships with key stakeholders across the full healthcare spectrum, including relevant media
editors and journalists at national, regional, and local and level.

You will collaborate and cooperate across the organisation by identifying synergies and
interdependencies across related disciplines, e.g., Stakeholder Relations inside EIT Health and with our
partner organisations.

Responsibilities and duties


External Communications (approx. 80%):


  • Define, develop and deliver the hub Communication activities (strategic and tactical plan)
targeting key external stakeholders (e.g., healthcare providers, payers, patient organisations,
patients, citizens, etc.) aligned with the organisational communications strategy but reflecting
local and regional organisational priorities.

  • Suggest new approaches for communications planning and champion channel innovation and
channel mix, including both traditional and social media, to maximise EIT Health content for
both internal and external audiences.

  • Manage and have strategic oversight of hub digital communications channels, incl
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