Global Marketing Senior Director - Munich, Deutschland - Boston Consulting Group

Boston Consulting Group
Boston Consulting Group
Geprüftes Unternehmen
Munich, Deutschland

vor 3 Wochen

Lena Wagner

Geschrieben von:

Lena Wagner

beBee Recruiter
Beschreibung

WHAT YOU'LL DO:


Climate & Sustainability (C&S) is a new functional Practice Area (PA) within BCG and one of its two "CEO Moonshots".

The firm's leadership has made this new business area a priority for growth, focused on delivering impact and accelerating the path to a Net Zero world.

As a part of the C&S Global Leadership team, you have the unique opportunity to set the strategic direction of our marketing, communication and SATT portfolio and build and lead a high-performing C&S Marketing team (currently 4 FTE).

Key responsibilities include

  • Strategy: In collaboration with the C&S Global Leadership Team, set strategic & annual plan. Drive innovation and experimentation. Set marketing budget and collaborate with adjacent parties on crossfunded initiatives. Act as the LT representative vis à vis senior BCG stakeholders and leaders (C&S does not have a Marketing MDP). Contribute to BCG's strategic activities in the "Impact" domain.
  • Success metrics & comp intel: Set metrics and measure impact/ROMI, with clear feedback loops to action. Ensure visibility on competitors' activities and activate LT as needed on necessary "counteraction".
  • People: Recruit, build and lead a high performing C&S Marketing team
  • Branding and positioning: Evolve and further strengthen our marketleading positioning, incl. value proposition, differentiators, branding guidelines, and brand perception studies. Advise teams across BCG on branding for their activations on C&S topics. Bring the "PA DNA" and our C&S convictions to life with external and internal audiences.
  • Content creation and amplification: Conceptualize and lead marketing acceleration programs and campaigns for our most important C&S topics. Drive the creation of commercial, thought leadership, and expert content for overarching narratives in various channels. Shape and amplify the crosspractice C&S content portfolio and own/coown dedicated marketing channels, partnerships, and activations. Ensure we build a portfolio of compelling client impact stories for marketing use. Advise and support PA, local and Offer teams as well as other parts of BCG on C&Srelated marketing activations.
  • Flagship SATT and event activations: Collaborate closely with global and local teams to ensure bestinclass planning and delivery of C&Srelated SATT activities and events to position BCG topics and spokespeople and increase commercial traction in collaboration with crosspractice marketing, the global events and external relations teams.
  • C&S alignment: Drive stronger alignment and integration of marketing programs and teams across BCG, including practice areas and BCG's marketing function. Create engagement and collaboration in the community of marketers. Orchestrate support for the regional marketing needs, including the C&S Virtual Systems.
  • ONEMarketing: Contribute to broader innovation and evolution of BCG marketing

YOU'RE GOOD AT:


  • Taking a bold, big picture, longterm perspective
  • Leading in a fastpaced, intellectually intense, customeroriented environment, with the capabilities and interpersonal skills to lead teams in a global, highly matrixed organization and often virtual environment
  • Excellent commercial judgment and a "nose" for compelling stories and narratives
  • You are viewed as a trusted peer by firm leadership, and other senior audiences
  • Considering the ramifications of decisions on various constituents
  • Superior stakeholder management skills, especially with senior members of the organization, including the ability to push back when necessary
  • Excellent communication/presentation skills. Sharp and focused communicator, able to structure content around compelling storylines and effectively deliver complex messages
  • Building and leading high performing teams and being viewed as an inspiring leader and trusted coach and mentor
  • Ability to perform effectively under pressure and pivot quickly in the face of changing situations; handling these with tact, poise, and patience

YOU BRING (EXPERIENCE & QUALIFICATIONS):


  • Extensive marketing expertise, in a leadership role in professional services, preferably top tier consulting
  • 15+ years of relevant work experience in professional services marketing/communications or
  • 10+ years of consulting experience with a strong focus on marketing
  • Advanced university degree and demonstrated high academic achievements
  • Proven track record of driving complex programs and innovation, as well as implementing and managing processes in complex (client) organizations with a PA & global metricsoriented mindset
  • Experience working successfully within a complex matrix structured organization and in global teams
  • Proven ability to influence senior stakeholders in clientfacing and internal settings
  • Experience in building and leading international, high performing teams
BCG's marketing team drives the firm's reputation as a thought leader. We work to strengthen and protect
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