Cluster Creative - Leverkusen, Deutschland - Bayer

Bayer

Geprüftes Unternehmen

Leverkusen, Deutschland

vor 3 Wochen

Geschrieben von:

Lena Wagner

beBee Recruiter

Beschreibung

At Bayer we're visionaries, driven to solve the world's toughest challenges and striving for a world where ,Health for all, Hunger for none' is no longer a dream, but a real possibility. We're doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining 'impossible'. There are so many reasons to join us. If you're hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there's only one choice.

Cluster Creative & Content Lead (f/m/d)

YOUR TASKS AND RESPONSIBILITIES

Defining and driving our longterm digital first creative & content strategy to become the best datadriven marketing organization in Consumer Health
In collaboration with marketing teams and creative agencies, ensuring that all creative platforms are digitally ready, include audience personalization, and fit for full funnel execution
Defining the creative and content performance measurement framework in terms of efficiency, quality, and effectiveness and drive ongoing review and optimization
Serving as the single point of contact for creative and content agencies
Fostering collaborations with key media partners (Google, Meta, TikTok etc.) and creative tech platforms (Celtra, Flashtalking etc.)
Proactively partnering within the broader organization to share bestpractices and explore collaboration opportunities across other BCH markets

WHO YOU ARE

Master in Business Administration with focus on marketing or equivalent
Vast experience in integrated creative & content across strategy & execution for Consumer Health, FMCG, or Digital Creative/Content Agency, with a solid track record of success
Handson experience in translating brand strategies into datadriven executional creative & content
Indepth understanding of all key creative & content formats, measurement, and bestpractices across owned, earned, and paid channels
Strong experience in datadriven creative personalization strategies and agile optimization approach
Good understanding of content development process and delivery systems (eDAM, CMS etc.)
Strong interpersonal and communication skills (written and oral)
Fluent in German and English

YOUR APPLICATION

This is your opportunity to tackle the world's biggest challenges with us: Maintaining our health, feeding growing populations and slowing the rate of climate change.

You have a voice, ideas and perspectives and we want to hear them. Because our success begins with you. Be part of something big. Be Bayer.

Location:
Germany : North Rhine Westfalia : Leverkusen || Austria : Vienna : Wien

Division:
Consumer Health

Reference Code:790741