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    Senior CRM Manager MarTech - Düsseldorf, Deutschland - C&A

    C&A
    C&A Düsseldorf, Deutschland

    vor 2 Wochen

    C&A background
    Beschreibung

    The future looks like you

    Being the MarTech Expert you would be part of the Consumer Engagement & Membership Team that is managing three different Loyalty Platforms, the Direct Marketing and Customer Analytics for C&A. You sit directly within the team and work hand-in-hand with all tech divisions and product teams to ensure a clear requirement management and drive the implementation of the future Loyalty Tech Architecture & Project list from business side.

    Your responsibilities

  • Technology Strategy: Collaborating with Product Managers, IT Architects, IT Project Manager to define a Marketing Technology (MarTech) / Loyalty infrastructure. Support the process of tool selection, process design and data integration with a strong loyalty, CRM and Martech Experts to finding pragmatic but customer-centric solutions
  • Project Management: Driving the technical projects of Customer Engagement (Membership journey & experience, Benefits, Offers, technical processes, data integration, tool RfPs) from business side and help coordinating the implementations with key stakeholders. Being the interface between the Consumer Engagement and Customer Analytics Team and the IT and Digital Product teams
  • Loyalty Requirement Management: Translate the requirements from business side towards C&As tech teams. This includes support identifying campaign management tools, offer management tools, loyalty management systems, check-out system tool, as well as App & Web Frontend, UX / UI
  • MarTech Stack Management: Translating business concepts into clear requirements (frontend & backend) that enable the different technical stakeholder to find solutions and implement the program

    • What you bring

  • Proven expertise in Marketing Technology (MarTech) landscape and holistic understanding of CRM and Loyalty Architecture within an omni-channel environment, ideally within the consumer sector
  • Strong project management skills combined with an affinity for technical projects & processes
  • Strong and efficient communication skills
  • Ability to thrive in a dynamic and fast-paced environment
  • Business fluent in English (both oral and written)

    • What we offer

  • The opportunity to build a key business function from scratch, define process and make a lasting impact
  • You will join a major retail organisation going through significant change, offering exciting project work where there will always be the opportunity for development and individual growth
  • Lots of autonomy with regards to approach and deciding what will bring about the best results. You will act as the SME for this area and have full strategic oversight of this particular business area
  • Flexible hybrid working options (2x per week remote)

    • C&A fosters equal opportunity for people of all backgrounds and identities. We are led by a gender-balanced board committed to build a diverse and inclusive organisation where everyone can become their best self. We do not discriminate on the basis of age, disability, gender identity, sexual orientation, ethnicity, race, religion or belief, parental and family status, or any other protected characteristic. We welcome applications from women, men and non-binary candidates of all ethnicities and socio-economic backgrounds. We encourage people belonging to underrepresented groups to apply.

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