Head of Marketing - Berlin, Deutschland - Almedia

Almedia

Geprüftes Unternehmen

Berlin, Deutschland

vor 2 Wochen

Geschrieben von:

Lena Wagner

beBee Recruiter

This year, we want to invest in and scale our number of users on Freecash and expand into new ventures with different audiences and target groups.

For this, we are looking for a Head of Marketing with both leadership experience and hand-on approach to join our rapidly growing team in Berlin.

Responsibilities:

Lead Almedia & Freecash User Acquisition Activities
Define KPI's and build dashboards to track overall performance and spend
Create a strategy for
new channels, plan &
launch campaigns handson at the start
Mobile ad networks like Applovin & Ironsource
CPA campaigns on offer walls like tapjoy, fyber & more
Google Ads
Build and hire teams for new channels to ensure continued success
Oversee & improve UA activities of our
existing channels
Blog campaigns
SEO
Influencer marketing
Work together closely with the product team to optimize profitability of campaigns in our mobile app
Work together with the monetization team to ensure that advertisers on our platforms are profitable with the UA efforts analyze overall ROAS goals of advertiser
Conduct market and competitor research to identify customer needs, market trends, and opportunities for innovation
Work together closely with the Business Development/Product team to ensure competitiveness of our products and efficient adspend
Stay on top of industry trends, emerging technologies, and best practices in marketing, and proactively identify opportunities to incorporate them into the organization's marketing strategy
Represent the company at industry events, conferences, and trade shows to enhance brand visibility and networking opportunities.

Requirements:

3+ years experience in the mobile advertising industry
Loads of experience with mobile networks like ironsource
KPI driven mindset
Highly analytical and technical: Understands components of ad calls across various channels
Ability to analyze large quantities of data and present it in reports
Deep understanding of mobile attribution
Strong organizational, analytical, presentation and problem solving skills
Proven leadership skills in leading teams to success
Proven track record of managing high user acquisiton budgets across multiple networks
Track record of scaling an organization and UA team

Benefits