Senior Director Product Sportswear Ftw - Herzogenaurach, Deutschland - Adidas

Adidas

Geprüftes Unternehmen

Herzogenaurach, Deutschland

vor 4 Wochen

Geschrieben von:

Lena Wagner

beBee Recruiter

Beschreibung

PURPOSE & OVERALL RELEVANCE FOR THE ORGANISATION- Develop and steer the strategy and marketing direction for the respective area (Ftw, App, Acc) across functions according to the overarching sub-brand and BU direction.- KEY RESPONSIBILITIES- Steer the BU vision, strategic objectives/actions and the financial targets.

Monitor product financials (sellin/ sellthroughrates, number of articles, volumes per article) and initiate business development action for the respective BU.
Steer and lead the creation teams across Creation Centers to ensure proper implementation of the Brand & BU strategies.
Establish close work relationship with the BU Concept to Consumer team to deliver holistic and unified concepts for the specific BU.
Work closely with the (S)VP of BU to build short, mid

- and long term business plans.

Set targets to achieve BU goals and manage the turnovers for the defined BU product range.
Establish a close working relationship with the respective category in the markets.
Act as a crossfunctional marketing team captain for the respective BU.
Lead and steer the product creation process in close relationship with Design, Development and Costing.
Identify business opportunities and risks; respond to them by initiating key action steps with relevant BU functions and xfunctional partners.
Drive business relevant initiatives to support eCommerce and own retail in their mid/longterm goals through close working relationships.
Integrate all relevant units in the strategy planning and Concept to Consumer phases (Design, Development, ait, Brand Marketing, Sports Marketing, CtC)
Staff most suitable persons in direct report positions in alignment with HR.
Set personal objectives, guidelines and assess all direct reports.
Develop functional and social skills of direct reports on and off the job.
Manage all reports as an integrated team by setting objectives, targets and guidelines to ensure smooth cooperation of all direct reports along all interfaces.
Identify and prepare talents in the respective Business Unit for career progression within the adidas organization.

KEY RELATIONSHIPS

Category Managers within BU
CtC
Design & Operations Team
Brand and Sports Marketing
BU Directors/Category Managers in Markets
KNOWLEDGE, SKILLS AND ABILITIES
Inspire, coach and lead; set framework for performance and growth
Extensive knowledge of Sport/Style Industry including a vision of future opportunities and challenges
Strong communication skills
Strategic minded with strong executional abilities
Excellent presentation skills
Lead change management
Excellent English knowledge and fluent in another European language
REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS
Graduate level Marketing
Min. 9 years of progressive experience in SGI on management level
Min. 4 years leadership of diverse & global teams in a matrix organization
Proven track record in Marketing

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME.

WE FOSTER THE ATHLETE'S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE:
THIS IS HOW WE WIN WHILE PLAYING FAIR.

COURAGE:
Speak up when you see an opportunity; step up when you see a need.

OWNERSHIP:
Pick up the ball. Be proactive, take responsibility and follow-through.

INNOVATION:
Elevate to win. Be curious, test and learn new and better ways of doing things.

TEAMPLAY:
Win together. Work collaboratively and cultivate a shared mindset.

INTEGRITY:
Play by the rules. Hold yourself and others accountable to our company's standards.

RESPECT:
Value all players. Display empathy, be inclusive and show dignity to all.

ADIDAS CELEBRATES DIVERSITY, SUPPORTS INCLUSIVENESS AND ENCOURAGES INDIVIDUAL EXPRESSION IN OUR WORKPLACE. WE DO NOT TOLERATE THE HARASSMENT OR DISCRIMINATION TOWARD ANY OF OUR APPLICANTS OR EMPLOYEES. WE ARE AN EQUAL OPPORTUNITY EMPLOYER.
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