Marketing Coordinator - Ingolstadt, Deutschland - Value Retail

Value Retail

Geprüftes Unternehmen

Ingolstadt, Deutschland

vor 3 Wochen

Geschrieben von:

Lena Wagner

beBee Recruiter

Beschreibung

Job Title:

Marketing Coordinator / CRM Coordinator (M/F/d)

Based At:

Wertheim Village or Ingolstadt Village (Home-Office possible)
***: Our Company mission is to grow the Bicester Collection by enriching the lives of our Guests, Brands and Colleagues by developing a unique engagement in Clienteling within our Global Villages.

The GKE Team are fundamental in developing new approaches on how we engage with our Guests & Brands, its meeting emotional expectations of the Village experience that lead to our guests becoming loyal advocates.

A seamless Village visit, that includes high levels of 1:1 engagement can create some amount of retention, but guests with an emotion connection to our brand, will deliver us a stronger customer lifetime value.

The Marketing Coordinator / CRM Coordinator will support the execution of the CRM programme with a focus on implementing consumer data led, guest and brand relevant, engaging, personal and timely communications.

With a strong focus on database engagement and retention.

This role reports directly to the Head of GKE and this team is focused on driving a new approach to CRM at the German Villages of Wertheim Village & Ingolstadt Village.

KEY RESPONSIBILITIES:

Support the management of a calendar of engaging and crosschannel communications that will deliver growth across all KPI's, and value to both the business and brands
Leverage guest knowledge and insight as well as data from campaign responses to inform decision making, iterations and optimisations, contributing to a test and learn culture across the team
Report on key CRM metrics weekly, monthly, quarterly and annually, including test results and learnings
Explore innovative cross channel execution opportunities including push notification, direct mail, clienteling and other channels as appropriate
Partner with teams to implement, test and iterate Membership communications that will drive retention and cultivate brand advocacy
Work at a fast pace and be capable of pivoting at speed to ensure both our brand and business goals are met continually & consistently in the challenging & changing market place of today

BACKGROUND & KEY SKILLS REQUIRED:

Experience using CRM tools such as Responsys or Salesforce
Experience with HTML & CSS
Experience using digital analytics tools such as PowerBI & Google Analytics
Healthy mix of creative and analytical thinking in order to deliver innovative and engaging experiences
Knowledge of GDPR and the ever evolving data privacy landscape
Highly organised and excellent project management with the ability to work in a fast paced matrixed environment
Excellent oral and written communication skills
Fluent in German & English, other languages are benefitial