- New Product strategy and portfolio development for product category Child safety (car seats) in line with company strategic and commercial objectives
- Lifecycle-, roadmap-planning and prioritization of the product portfolio
- Monitor commercial success of the product portfolio in the market and implement interventions
- Develop consumer segmentation and identify consumer needs for the product category
- Monitor, analyze and evaluate market trends, consumer behavior and competitor activities
- Act as category owner and coordinate activities between Sales, Marketing, R&D, Quality and Operations and if required further areas of the organization
- Liaise with and collaborate with external certification and test organisations (ADAC, Stiftung Warentest, TÜV...)
- Train & guide Marketing, Sales and Global Training team on the overall product category direction
- Present product concepts and product stories to internal and external clients
- Identify and recommend product directions/new opportunities and marketing strategies in order to support sales activation
- Steer and coordinate Marketing campaigns that are consistent, effective and appropriate for the defined consumer groups
- Oversee and steer all activities of the product management department and ensure they are efficiently and effectively executed
- Manage, develop and grow a dedicated team looking after the product category
- University degree or equivalent in a technical discipline (EG Wirtschaftsingenieurwesens, techn. Betriebswirtschaftslehre)
- Proven track record of introduction and/or further development of innovative products in the segment of technical durable goods (B2C)
- Substancial Product management background coupled with a strong Leadership and Management experience
- Strong commercial acumen
- Experience of contineous improvement of internal structures & processes
- Prime written oral and written communication in German and English
- Analytical skills
- Entrepeneurial personality
- Hands-on and pragmatic
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Senior Director Product Management Child Safety - Bayreuth, Deutschland - CYBEX GMBH
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