Head of Marketing - Berlin, Deutschland - Podimo

Beschreibung

We are one of the fastest-growing podcast and audiobook platforms in Europe and we are now looking for a
Head of Marketing for our German team.

Come and join us on our journey to enrich lives through listening.


This is the role:

As the Head of Marketing, you will be part of the German team located in Berlin, and you will have a strong collaboration with your counterparts in our other markets.

Together with your team - and in collaboration with our global team - your task is to drive activation initiatives and build a strong brand that consists of Content Driven Growth, Creator Driven Growth and User Driven Growth.

As the Head of Marketing, your primary focus will be on creating and steering 360° campaigns to stimulate the full funnel user growth - aligned with local content activation and creator growth.

Your main responsibilities in this role:

• Responsible for the monthly intake targets and the activation budget in Germany together with the Country Manager
• Responsible for all Content Driven Growth, Creator Driven Growth and User Driven Growth initiatives in Germany from idea to success
• Work closely with the DE content team to unfold and promote local content releases
• Build out marketing plans per quarter/half year that are aligned with local and global OKRs
• Define marketing strategy per show together with local show owners & activation managers and align with global performance marketing team
• Define prioritization of shows locally and align with execution globally
• Collaborate with the Global Growth team on Test & Learn projects to optimize performance & user experience (funnel)
• Manage and prioritise the local marketing team's tasks and are responsible for individual coaching

This is you:

You'll thrive in this role if you see yourself as a positive and proactive people manager with a broad marketing background and a growth mindset.

You are eager to learn and grow with your team, and you take pride in establishing great relationships with your team, colleagues across markets, and external stakeholders.

Experience we're looking for:

• An experienced marketing manager with +5 years of experience in a similar role, preferably from an inhouse position. Agency experience is a plus.

- +3 years of people management experience. You will manage and prioritize the marketing team's tasks and are responsible for individual coaching

• Handson experience in social media marketing, creator promotion, influencer marketing, CRM or digital marketing and datadriven brand building
• A strong understanding of data is required for doing the proper analysis and test & learn optimisation
• Experience with content marketing is a plus
• Fluency in both English and German both written and spoken

Naturally, being passionate and knowledgeable about podcasts, audio content, media, and entertainment is a big plus


These are the benefits:

• Up to six months of fully paid parental leave for all new parents no matter how you identify or where in the world you live
• ESOP (Employee Stock Ownership Plan) for all employees
• Free online therapy sessions
• Delicious lunch with great colleagues.
• Learning and personal development opportunities to help you thrive and enrich your skills in a fastpaced creator economy
• Opportunity to work flexible hours and remote
• The chance to make an impact at an international company and see your work pay off immediately

This is us:

Founded in Copenhagen in 2019, Podimo is a platform for podcast and audiobook lovers as well as audio content creators.

Our app puts a world of podcasts and audiobooks at your fingertips.

We're a courageous and curious bunch. We recognize the value every individual brings and respect our coworkers' ideas, opinions, and time. We approach our work with integrity and humility and believe that we are better together. We have zero time for brilliant jerks.

We're fiercely passionate about discovering, creating, and obsessing over great stories.

We support our creators deeply and have massive respect for their process as we help them bring their most exciting ideas and stories to life.

We love what we do, but more importantly, we have a good time doing it.

We seek to build a company and culture that mirrors the diversity of the world we're living in. This means; diversity of talent, voices, ideas, and thoughts. That goes both for our brand, our content, our creators, and our teams.

You are welcome at Podimo for who you are, no matter where you come from, what you look like, or what stories you have playing in your headphones.