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Strategic Marketing Lead - Duesseldorf, Deutschland - Neste

Neste

Geprüftes Unternehmen

Duesseldorf, Deutschland

vor 1 Monat

Geschrieben von:

Lena Wagner

beBee Recruiter

Beschreibung

Strategic Marketing Lead:

Location: Düsseldorf, DE
Country/Region: DE
Job Area: Marketing
Business Unit: Renewable Polymers and ChemicalsReady to make an impact as part of a dynamic team? The Renewable Polymers & Chemicals (RPC) Business Unit is one of the most attractive and fastest growing businesses in Neste.

We are looking for a Strategic Marketing Lead (M/F/d)
to lead and develop our Strategic Marketing & Pricing team in Duesseldorf, Germany

This team is responsible for

Planning and implementing Marketing strategy and activities: deliver 25 year global strategic plans and growth strategy for the existing product portfolio, line extensions & new products, revenue and gross margin
Strategic planning and pricing: creating segment specific strategic planning road map (strategic pricing/value proposition differentiation)
Seamless collaboration with RPC Sales: work with Value Chain Development Managers to drive new customer acquisition and growing market share within key customers/segments.

Your part in Neste journey

The Strategic Marketing Lead is responsible for Neste's renewable and circular solutions' marketing in RPC globally, reporting to the Head of Marketing Excellence.

Your main responsibilities include

Developing and promoting understanding of unmet needs across the value chain, identifying what is valued by each customer downstream in order to create a pull through marketing strategy.
Leading global segmentation of the market by needs and defined target customers.
Communicating on a monthly basis the status of the market segments and how progress is being made towards the market share and profitability objectives.
Managing the product life cycle for the market/segment.
Driving strategic conversations with Long Term Strategy teams to set direction for RPC in the market/segment, utilising customer and market trends, feedback, and opportunities to create technology focus.
Leading the development and planning of the industry approach, modelling, and marketing communication(s).
Creating a leadership perception of Neste in the marketplace, participating in trade / organisation functions to develop business contacts and gathering market information, becoming an ambassador of Neste in the respective market.
Developing target pricing for the market/segment.
Driving measurement and tracking activities incl. market size, market share
Creating regional crossfunctional teams that work together to implement the marketing plan and coordinating globally the plan execution.

Keys to success in this role
The best combination of experiences, skills and background is:
Solid experience in B2B marketing & marketing processes, leading international marketing management

Strategist with ability to align marketing with business/sales
Team leader experience in a virtual environment
Strong business acumen and customer centric approach
Good understanding of awareness building in new markets together with lead generation tactics and utilisation of data and analytics.

Team spirit and inspirational leadership style

Good cooperation and leadership skills
Good project management skills
Strong written and verbal communications skills with an ability to adapt style to colleagues and partners
Ability to be a part of a virtual team and work with global guidelines and processes

Required Qualifications & Experience:

University degree (MSc/PhD/MBA)
510 years of work experience, including international experience
Practical experience in Marketing & Sales and/or Business Development
Experience in working in a global matrix organisation
Entrepreneurial, handson mentality and a creative mindset

We also value

Fluency in English is a requirement, other European languages would be beneficial
Familiarity with downstream marketing and joint marketing/cobranding with 3rd parties is a plus

The recruitment process will include interviews and aptitude testing. The person selected for the position must pass a health examination. A security clearance is obtained for the persons with their consent.

Join us in creating a healthier planet for our children.

Our success is based on our people who are the driving force behind Neste's transformation to become a global leader in renewable and circular solutions.

We are also committed to carbon neutral production by 2035.
The passion that we have for creating a healthier planet for our children is what makes us unique.
We have set high standards for biodiversity, human rights and supply chain.

We have consistently been included in the Dow Jones Sustainability Indices and the Global 100 list of the world's most sustainable companies.

To carry out our strategy and business growth, our values guide our work.

We support, develop and take care of the wellbeing of our people to enable them to grow, innovate and build our future.

We care. We have courage. We cooperate.
At Neste we want our people to feel