Asics Trade Marketing - Duesseldorf, Deutschland - RHEINSPORT Agentur für Sportmarketing GmbH & Co. KG

Beschreibung

RHEINSPORT is the full-service agency for international retail and event marketing.

Our customers are top sports brands as well as brands that want to benefit from the dynamic of the topic "sport" through image transfer.

With the four core competencies of sales support, visual merchandising, retail coaching and events, we stage brands, push sales and create lasting brand loyalty - so that customers become real fans.

Trade Marketing & Social Media Support (m/w/d) In Cologne as of now in full or part time:


TASKS:


TRADE MARKETING

• Share materials & tools (e.g. campaign assets, guidelines, etc.) with Distributors and CMA
• Handle everyday requests to access our asset sharing platforms
• Build up an efficient way of reporting and sharing best practices
• Follow up with the CMAs on implementation and results and report these back to the team
• Support to the local teams explaining tools & materials available
• Support and coordination with CMAs and the agency on Selloutsupport & Brand Trainers program
• Support on the creation of Trade Marketing materials with agencies

RETAIL EDUCATION

• Support the Trade Marketing Manager on the further Rollout of the digital training tool
• Support on the set up KPIs and learnings
• Coordination of translations with the local & AEB team
• Accelerate User engagement
• Follow up with teams regularly to track success and status

SOCIAL MEDIA & COMMUNITY MANAGEMENT

• Support and coordination with the local and the central FrontRunner AEB (ASICS Europe)
• Monitor and analyse the performance of the FR teams
• Make sure the FR follow the AEB calendar, where relevant, and that they also activate local relevant content
• Setting up processes to make the program more efficient in EM: seeding, reporting, etc.
• Maximize the usage of the FR with activations and sharing best practices.

PRESENTATION SUPPORT

• Support preparing presentations for different purposes: reporting, best practices, summaries
• Consolidation & support on sellin presentations to key CMAs

DISTRIBUTOR ASICS SOCIAL MEDIA ACCOUNTS

• Support and coordination with the local and the central Social Media ASICS Europe Team
• Make sure ASICS local accounts are used and have content aligned to our social media calendars
• Approval of Distributor Social Media Calendars & advice on their SM Accounts
• Compilation of reporting and analytics from the distributors
• Enable and support the teams with Social Media tracking with the tool Upfluence

COMMUNICATION:


INTERNAL

• Central EM team (Senior Marketing Manager, Trade Marketing Manager, Sales Manager, Merchandiser Manager, Key Account CMA), central AEB team (Social Media team, FrontRunner team, Trade Marketing team), South African Marketing team.

EXTERNAL

• Contact persons within Distributors and CMAs, agencies, suppliers, running community, etc.

JOB REQUIREMENTS:


TRAVEL

• Meetings in Amsterdam 1 time a month (23 days)

KNOWLEDGE & EXPERIENCE

• University degree with focus on marketing/trade marketing > 1 year relevant trade marketing experience
• English proficiency written and spoken
• Strong affinity with sport, especially running
• Interested and savvy on Social Media (Facebook, Instagram mainly)

PERSONAL SKILLS

• Entrepreneurial thinking
• Flexibility
• Proactivity
• Teamwork
• Problem analysis
• Well organised and structured
• Customer orientation
• Strong connect to Running

CONTACT:

RHEINSPORT Agentur für Sportmarketing GmbH & Co. KG; Eupener Str. 161/60; D-50933 Köln

Contact person:
Julia Grohmann; Telefon: ; E-Mail: j.grohmann[AT]