Senior Specialist Multichannel Marketing Peripheral - Duesseldorf, Deutschland - Boston Scientific Corporation

Boston Scientific Corporation

Geprüftes Unternehmen

Duesseldorf, Deutschland

vor 2 Wochen

Geschrieben von:

Lena Wagner

beBee Recruiter

Beschreibung

Senior Specialist Multichannel Marketing Peripheral Interventions Central Western Cluster:

Remote Eligible: Hybrid
Onsite Location(s): Dusseldorf, DE
Additional Locations: Germany-Düsseldorf

Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance

At Boston Scientific, we'll give you the opportunity to harness all that's within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges.

With access to the latest tools, information and training, we'll help you in advancing your skills and career. Here, you'll be supported in progressing - whatever your ambitions.

Purpose of the role
Coordinate planning, adaptation and implementation of EMEA and local multichannel campaigns at cluster and country level, supporting EMEA product marketing teams and country marketing teams in collaboration with COEs involved (e.g. MC, Marcom, Digital, Educare), to contribute to develop best customer journeys and channel mix, leveraging all capabilities for optimized ROI, customer experience and ensuring qualified lead follow up by the local commercial team.

Location:

Duesseldorf

Key Responsibilities

Enhance our multichannel capabilities and support the change management for digital transformation
Orchestrate planning, design and execution of EMEA customer journeys and local multichannel campaigns
Contribute to prepare annual multichannel marketing plan partnering with cluster business leaders to identify and prioritize strategic initiatives
Coordinate with countries what EMEA initiatives to onboard vs. to adapt
Provide followup guidelines to sales being in country QBR to ensure closed loop sales and marketing (CLSM) accountability for leads & opportunities
Analyse KPIs & improve overall campaigns ROI
Provide visibility to all internal stakeholders about campaigns progress and achievement
Facilitate content localization and approval
Leverage customer data & insight across sales & marketing, from digital & F2F touchpoints, thanks to new capabilities (SC, Marketing Cloud, CDP)

What we are looking for

Senior professional with marketing background with multichannel program/campaign design, development and oversight experience. Medical device/ Healthcare experience is preferred
Experience in a complex, crossfunctional, global fastpaced commercial environment
Experience in working with crosscultural teams in a matrix environment
Demonstrate project and resource management competencies by developing, monitoring and proactively managing project plans, budget, resources including external vendors, and timelines to ensure goals are achieved.
Drive excellence in business partnerships by building and broadening strategic relationships with stakeholders and key influencers; facilitate networking of team members; bring together diverse perspectives to improve results.
Fluency in English and German

Requisition ID:557147

Job Segment:
Medical Device, Product Marketing, Change Management, Healthcare, Marketing, Management