Growth Marketer - Berlin, Deutschland - Lokalise

Beschreibung

Who are we
Founded in 2017, Lokalise is a cloud-based translation management system that helps businesses streamline their localization processes. It provides a platform for managing translations of software, websites, mobile apps, and other digital content. Overall, Lokalise helps businesses improve their time-to-market, increase translation quality, and reduce costs associated with localization.

A tech scale-up with big plans

Lokalise has hired 200+ people across 41 countries (and counting), raised $50m in Series B funding, and brought on board customers such as Revolut, Miro, Starbucks, and Mastercard to name but a few.

Not bad, eh?


What we do
Businesses like Hyundai use our localization platform to bring developers, designers, and translators together in one virtual workspace.

They use our platform to translate and localize content so it can be delivered to customers in their native languages across the web, apps, documents, and even games.

Simply put:
companies that localize can connect with almost everyone on the planet.

Please note that we are required to add a location to job ads, but Lokalise is a fully remote company, and you can work from anywhere.

Location:

Even though our company operates exclusively on a remote basis, you are required to reside in and have legal work eligibility within one of the specified countries: Brazil, Bulgaria, Canada, Czech Republic, Estonia, Germany, Greece, Hungary, India, Ireland, Israel, Italy, Latvia, Lithuania, Mexico, Netherlands, Poland, Portugal, Romania, Serbia, Slovakia, Spain, Ukraine, United Kingdom, and United States.

Role Overview:


You will:

• Drive user acquisition for our selfserve motion, leveraging a productled approach.
• Develop and execute a comprehensive testing roadmap (marketing side), prioritizing experiments based on potential impact and resource allocation (This includes handson work in creating and testing hypotheses based on market trends and user behavior, utilizing a structured and analytical approach).
• Conduct A/B test experiments to optimize acquisition efforts and conversion rates continuously this includes analyzing and interpreting test results, distilling key findings and communicating actionable recommendations to stakeholders.
• Work closely with Product and CS team ensure a constant feedback loop and incorporate insights.
• Optimize the lead nurturing experience
• Identify areas for improvement and and executing personalized nurture campaigns that guide leads and prospects through the selfserve journey, focusing on delivering relevant content and value at each stage.
• Stay uptodate with industry trends and best practices in growth marketing and PLG to maintain a competitive edge.

Key Skills /
You must have:

• 2+ years of growth marketing experience, ideally in B2B SaaS.
• Solid understanding of user behavior analysis, cohort analysis and marketing analytics.
• Proficiency in using tools such as GA4, Amplitude and Marketo and the ability to interpret data to make informed decisions for optimizations.
• Experience with A/B testing methodologies and a continuous experimentation mindset (across the funnel / creative and targeting).
• Knowledge of various marketing channels and their respective strengths and limitations.

And are:

• Driven by results.
• Creative mindset and detailoriented person.
• Someone who has fun working and is fun to work with

It will be considered advantage if you have:

• Familiarity with performance marketing (Paid media).
• Experience in building nurturing programs (selfserve motion).
• Work experience in B2B SaaS focused on marketers and technical audiences (SMB segment).

Our offer:

• Competitive salary and employee stock options plan
• Flexible working hours work asynchronously.
• Unlimited vacation policy yep, unlimited
• Wellness benefits
• Comprehensive parental leave
• Coworking budget
• Top tech equipment to work with
• Apple Mac, Bose headphones, Apple AirPods, etc.
• Great startup atmosphere, team spirit, and team events
• Mental health support every employee has access to a dedicated mental health platform.

LI-remote #LI-DS1